The Diaries

Why the Leather Always Comes First Every bag we make begins the same way. Not with a colour, not with a silhouette, not with a trend someone spotted on a...

A well-made leather bag should improve with age. The leather softens. The hardware develops a quiet patina. The interior moulds, gradually, to the way you carry it. That is what...

There's a particular confidence that arrives somewhere in your forties. You know exactly what you need. More usefully, you know what you don't. Summer travel tends to confirm it. The...

Most of us get dressed from the clothes out. The top, the trousers, the shoes. The bag is the last thing we grab, as if it were an afterthought. I...

From Carolyn Bessette-Kennedy’s 'quiet luxury' to my grandmother’s classroom style - discover the muse behind our new leather work tote and how one woman’s timeless elegance inspired the ultimate workday...

There is a specific kind of travel fatigue that has nothing to do with jet lag and everything to do with the frantic search for your passport or headphones at...

This International Women’s Day, I’m looking beyond the celebration to the real impact of supporting women-led vision. Explore the heart behind Alf, our circular mission with the Alf Exchange, and...

Whether you’re a visionary Dragon or a grounded Ox, here is how the Year of the Horse will influence your path, your power, and your pace in 2026.

Discover the definitive 2026 bag trends with Alf the Label’s guide to the new year. From the 'stealth wealth' sophistication of Quiet Luxury and Soft Minimalism to the rise of...

From a single, sustainably sourced cowhide to a hand-cut, leather masterpiece, explore our commitment to slow fashion and craftsmanship that ensures your bag is made to last a lifetime.

We've heard you, and we've answered. You'll never need to guess your bag's size again with these game-changing virtual boutique features.

We've taken home three more awards for outstanding design and innovation at the UK International Design Awards.