The Diaries

Whether you’re a visionary Dragon or a grounded Ox, here is how the Year of the Horse will influence your path, your power, and your pace in 2026.

Discover the definitive 2026 bag trends with Alf the Label’s guide to the new year. From the 'stealth wealth' sophistication of Quiet Luxury and Soft Minimalism to the rise of...

From a single, sustainably sourced cowhide to a hand-cut, leather masterpiece, explore our commitment to slow fashion and craftsmanship that ensures your bag is made to last a lifetime.

We've heard you, and we've answered. You'll never need to guess your bag's size again with these game-changing virtual boutique features.

We've taken home three more awards for outstanding design and innovation at the UK International Design Awards.

Your front-row seat at New York Fashion Week as we made history on the runway.

Join us behind the scenes as we make history on our journey to New York Fashion Week.

One of our most requested styles that we refused to rush. Find out why we spent so much time perfecting this collection, hand-crafted from the finest Nappa leather.

Our Californian warehouse is about to open! Order now to secure your pieces and be the first to enjoy fast domestic delivery with no international tariffs.

We're making history at NYFW, again. Alf the Label and Gimme Store are co-leading the world's first accessories-only runway show, celebrating the "little luxuries" that define personal style.

Embrace the European summer aesthetic with a curated collection of travel-ready essentials that promise to elevate your sun-kissed adventures

It’s official - Alf the Label is returning to New York Fashion Week in September 2025.