The Diaries

In The Bag: Hospital Packing Checklist
Download your free checklist for packing your hospital bag.
5 Uses For Your Change Mat
Five different ways to use your Alf padded, water-resistant change mat.
How To: Convert Your Bag
How to attach your straps to convert your bag to a backpack or crossbody.
Top 8 Newborn Essentials
The essential newborn items you'll want to tick off your list before birth.
In the Bag: Toddler Checklist
The top 10 things to pack for a day out with your toddler.
Baby Shower Gift Ideas
The best baby shower gift ideas to celebrate both Mum and baby.
Baby Bag Trends for 2023
The top 5 most popular baby bag trends for 2023.
In Focus: Vegan Leather Capsule
Our award-winning designs, now available in premium Vegan leather.
How To: Pram Straps
How to attach your pram straps and convert your baby bag into a pram bag.
In Conversation with Caroline McCulloch
We sat down with the visionary Founder and mother behind FRANKiE4 Footwear.
In The Bag: Newborn Checklist
Our newborn packing checklist to keeping your baby's bag organised.
Alf the Label takes NYC
Alf the Label has arrived in New York boutique, Flying Solo.
NAIDOC Week 2022
Learning more about the land we live, work, and play on.
Become an Alf Shareholder
A look into our crowd-source funding campaign.
Meet Tommi-Rae
How Alf and Dress for Success support women returning to the workforce.
In Focus: Back to Work
Designed with the back-to-work parent in mind. 
In Conversation with Morgan Jamieson
Introducing our limited-edition Banksia capsule, designed by Morgan Jamieson.
Baby Bag Trends for 2022
The most popular baby bags and trends for 2022.
In the Bag: Car Organiser Road Trip Checklist
What to pack for a road trip with your children.
In Focus: Alf Luxe Utility
Luxe Utility was created with the working mother in mind.
The Power Piece
Fighting to preserve economic equality and progress for Australian women.