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New Arrivals

Meet the newest additions to the Alf family.

Back to Work

Discover our new collection designed with back-to-work parents in mind.

Bundle & Save

Mix and match with our newborn, toddler and twin bundles.

Luxury baby bags and accessories.

Effortless style and essential practicality for parenthood and beyond.


Newborn Essentials
Bestselling pieces to navigate life with your newborn, in style.
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Carabiner Capsule
Mix and match elevated accessories for your pram or handbag.
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Alf x Dress for Success

Supporting women returning to work

We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.

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