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New Arrivals

New looks for our most popular, sell-out style.

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Luxury convertible bags and accessories for your everyday.


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New York Fashion Week, Round Two

New York Fashion Week, Round Two

It’s official - Alf the Label is returning to New York Fashion Week in September 2025.

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A Note From Sophie

A Note From Sophie

Effective July 1, you'll see some price adjustments for our products in Australia and the USA. This note provides transparency on the reasons for these changes, driven by our commitment...

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Alf x Dress for Success

Supporting women returning to work

We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.