Wear it your way
Luxury convertible bags and accessories for your everyday.
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Over 1,000 five-star reviews
THE DIARIES
New York Fashion Week, Round Two
It’s official - Alf the Label is returning to New York Fashion Week in September 2025.
A Note From Sophie
Effective July 1, you'll see some price adjustments for our products in Australia and the USA. This note provides transparency on the reasons for these changes, driven by our commitment...
Alf x Dress for Success
Supporting women returning to work
We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.