NEW ARRIVALS

Versatile. Functional. Luxurious. Unparalleled.
A revolutionary new handbag and luxe accessories have arrived.
SHOP NEW

Luxury convertible bags and accessories for your everyday.

New Arrivals

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Luxe Dumpling Bag
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Luxe Dumpling Bag
$349.95
Grande Ripple Carabiner
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Grande Ripple Carabiner
$59.95
Luxe Packing Pouch
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Luxe Packing Pouch
$99.95
Luxe Medium Pouch | Limited Edition
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Luxe Medium Pouch | Limited Edition
$129.95
Luxe Louisa Clutch | Limited Edition
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Luxe Louisa Clutch | Limited Edition
$159.95
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55 products
 

Carabiner Capsule

Mix and match elevated accessories for an iconic handbag or pram bag.
DESIGN YOURS
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AWARDED BEST CHANGING BAG

Bring home an award winning baby bag

Discover our international award-winning baby bags.
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Most Popular

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Sale
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#colour_latte
Luxe Ari Carabiner Gift Set | Latte
$629.85 $469.85 Save $160.00
Sale
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Signature Luxe Ari Gift Set
$599.85 $450.00 Save $149.85
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Luxe Ari
$449.95
Sale
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Luxe Muriel
$369.95 from $295.95 Save $74.00
Luxe Dumpling Bag
#colour_black
Luxe Dumpling Bag
$349.95
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38 products

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All - Bags
Bags
All Accessories
Accessories
Baby Bags - Alf the Label
Baby Bags
Carabiner Capsule - Alf the Label
Carabiner Capsule

As Seen In

Alf x Dress for Success

Supporting women returning to work

We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.

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The Diaries

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We've Won!
We've Won!
First Birthday Party Ideas
First Birthday Party Ideas
We've Been Shortlisted!
We've Been Shortlisted!
Father's Day Gift Ideas
Father's Day Gift Ideas
An IVF Journey
An IVF Journey
Movies To Watch When Pregnant
Movies To Watch When Pregnant