Ever noticed you can’t find a nappy bag that you actuallylike? Well, we noticed. That’s why we created Alf the Label. When our founder Sophie was pregnant with her bub Ari, she scoured the web and stores to find a nappy bag she wouldn’t be mortified to hang off her pram. Low and behold, she couldn’t find one.

We’re of the opinion you shouldn’t have to look like a dag just ‘cos you’re a mum. We want you to be able to tote around an epic nappy bag that makes you feel like a queen.

Alf the Label is your go-to nappy bag brand if you want functionality and space for your mum and baby essentials, but don’t want to compromise on style. More than just nappy bags, we like to think of them as epic bags for #mumlife.  

We’ve been operating since October 2016, sending thousands of nappy bags to fashionable mamas who didn’t want to carry round a bag that doesn’t reflect their unique individual style.

Our nappy bags are designed in Perth, Australia, with total care and love. We want to make bags that look fabulous, and make you feel fabulous, too. Our nappy bags are made with high quality top grain pebbled leather with cowhide detailing.

Wanna know the rest of the Alf story? Read about it here.