FREE AU SHIPPING when you buy a baby bag + pram straps

Epic bags for #mumlife

THE REGULARS

Classic doesn't have to be boring.

All Black Errythang

Our All Black beauties are sexy as hell.

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Terrific Tan Spot

A little bit mono, a little bit boho and a whole lotta amazing.

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Black Spot Baby

The signature Alf black and white baby - spots are life!

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Tantalising All Tan

Take your jaw off the floor, it's Tantalising All Tan.

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Limited Edition Lovelies

Twice a year we release our bags in one freaking amazing limited edition colour and each season the colours get better and better. These rare pieces of Alf will not be repeated, so if you love what you see #treatyoself now... or cry later.

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Alf mamas supporting mamas

Did you know $5 from the sale of every Alf baby bag is donated to PANDA? It's because we think the work they do is pretty bloody important.

OUR BABY BAGS

They're really lush... so how to choose?

The Stella

The Ari

The Muriel

Glam + fully loaded

Tote style

Beyond organised - 11 pockets

H 34 x W 50 x D 18 cm

Four regular colours + Limited Editions

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$385.00

Stylish + versatile

3-way backpack

A place for everything - 10 pockets

H 30 x W 45 x D 17 cm

Four regular colours + Limited Editions

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$295.00

Small + mighty - 6 pockets

3-way backpack

The perfect not-so-baby-bag 

H 29 x W 28 x D 11 cm

Two regular colours + Limited Editions

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YOU MAY HAVE SEEN US AROUND

We're totally a big deal

DON'T JUST TAKE OUR WORD FOR IT

Alf Love

I received my Tan Stella baby bag in the post today, I seriously couldn't be any more in love with it. It is PERFECT! The packaging was so amazing and I just wanted to personally thank you. Your business is amazing!

- Brielle O'Connor, Australia

They are NOTHING like a baby bag. So stylish, that they’re bound to be the next ‘it’ bag for stylish mamas everywhere.

- Stylish Bump, Australia
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Just wanted to say thanks for much I love my Muriel. I took it out over the weekend even when I was baby free and all of my friends said they wanted one and were shocked when I said it was a baby bag. It's nice to still be able to have a nice looking bag even in mum mode.

- @lozc12, Australia

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