FREE AU SHIPPING when you buy a baby bag + pram straps

Epic bags for #mumlife

THE REGULARS

Classic doesn't have to be boring.

Limited Edition Lovelies

Twice a year we release our bags in one freaking amazing limited edition colour and each season the colours get better and better. These rare pieces of Alf will not be repeated, so if you love what you see #treatyoself now... or cry later.

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Alf mamas supporting mamas

Did you know $5 from the sale of every Alf baby bag is donated to PANDA? It's because we think the work they do is pretty bloody important.

OUR BABY BAGS

They're really lush... so how to choose?

The Stella

The Ari

The Muriel

Glam + fully loaded

Tote style

Beyond organised - 11 pockets

H 34 x W 50 x D 18 cm

Four regular colours + Limited Editions

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Stylish + versatile

3-way backpack

A place for everything - 10 pockets

H 30 x W 45 x D 17 cm

Four regular colours + Limited Editions

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Small + mighty - 6 pockets

3-way backpack

The perfect not-so-baby-bag 

H 29 x W 28 x D 11 cm

Two regular colours + Limited Editions

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YOU MAY HAVE SEEN US AROUND

We're totally a big deal

DON'T JUST TAKE OUR WORD FOR IT

Alf Love

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