New Arrivals

Discover our new collection designed with back-to-work parents in mind.
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Bundle & Save

Mix and match with our newborn, toddler and twin bundles.
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Limited Edition

Discover our limited edition colours, and our artist collaboration with Alf x Morgan Jamieson
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Luxury baby bags and accessories.

Effortless style and essential practicality for parenthood and beyond.

New Arrivals

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Luxe Ari
$429.95
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Luxe Dana
$489.95
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Luxe Laptop Clutch
$189.95
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Luxe Medium Pouch: Banksia (Limited Edition)
$149.95
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The Alf Everything Bag
$29.95
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28 products
 

Newborn Essentials
Bestselling pieces to navigate life with your newborn, in style.
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Carabiner Capsule
Mix and match elevated accessories for your pram or handbag.
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Alf Sale Archive

Our most loved pieces, up to 70% off.

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Baby Bags
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Pram Bags
Newborn
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Accessories

Alf x Dress for Success

Supporting women returning to work

We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.

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