New Arrivals

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Luxury baby bags and accessories.

"Effortless style and essential practicality for parenthood and beyond."

Sophie Doyle, Creative Director and CEO

New Arrivals

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The Luxe Mabel All Black
$339.95
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The Luxe Mabel Stone
$339.95
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Luxe Medium Pouch Black
$119.95
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Luxe Medium Pouch Tulip
$119.95
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Alice Phone Crossbody Black
$139.95
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21 products
 

Buy One, Get One FREE
Buy either a Ted Tote or Luca Backpack and get a Frankie Crossbody or Henry Pram Caddy free.
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Organised Accessories
Timeless solutions to elevate your look.
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Alf Archive

Our most loved pieces, up to 70% off.

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Shop by category

Baby Bags
Handbags
Pram Caddys
Accessories

giving back

Alf x Dress for Success

We have partnered with Dress for Success to donate $1 from every sale to support and empower women who are struggling to find employment to rejoin the workforce.

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The Diaries

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In the Bag: Daycare & Prep Checklist
In the Bag: Daycare & Prep Checklist
Baby Bag Trends for 2022
Baby Bag Trends for 2022
In the Bag: Car Organiser Road Trip Checklist
In the Bag: Car Organiser Road Trip Checklist

Visit us

If you would like to visit our showroom, please read our FAQ's here.

10AM- 2PM Mon- Fri

2/10 High Street, Fremantle, Western Australia

For queries contact, customerservice@alfthelabel.com.au

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