At the heart of what we do and who we are here at Alf, is motherhood.
Pregnant with my first child Ari in 2015, I searched for a bag that would represent me as a modern woman with my own sense of style with the added functionality for childcare. When I could not find what I needed, I took matters into my own hands, and Alf the Label was born.
I'm passionate about supporting parents and the majority of our team are mothers returning to work from maternity leave. I'm so thankful I can offer them flexibility and an environment that ensures family comes first.
To me, being a mother means morning snuggles/the kids bickering about who gets to lay closest to me, so many I love you to the moon and back declarations, being their safe person, them constantly teaching me things about life (and random facts about all sorts of things), making them feel loved and supported and number one is being a good role model for them.
I spoke to my team, and the Alf community, to find out what motherhood means to them.
"Morning cuddles, long-winded stories, constant explanations and a feeling of safety and security that is second to none in the entire world. To me, being a mother means being a safe space of trust, knowledge, respect and understanding. And receiver of the most glorious hugs in the universe." Katherine, Marketing & E-Commerce Manager
What does motherhood mean to you? Comment below and let us know.