Alf the Label nappy bag backpacks are designed to keep your hands free for things that matter.

More than backpacks, our baby bags can be converted 3-4 different ways.

The perfect option days out, back to work or commuting.

The alf difference

Designed by a parent, for parents. With almost every bag being convertible 4-5 ways, your piece can be transformed to suit every parenting stage.

Every Alf baby bag is crafted from the highest quality materials and finishes to last the test of time and support you as you transition through parenthood.

large backpack

luxe ari convertible backpack

Our #1 bestselling nappy bag, the Ari's award winning design is the perfect option for maximum storage and capacity. Popular for back to work commuting with multiple pockets for organisation.

Compact backpack

luxe Muriel Convertible backpack

The Muriel Backpack is the perfect compact everyday piece. Multiple sections in the Muriel allow for flawless organisation.


Luca backpack

A traditional unisex backpack silhouette with all the extra Alf functionalities you know and love.

Large nylon backpack

ted tote

The perfect athlesuire convertible tote-backpack for an active parent. Our largest capacity offering.

The alf story

Alf the Label was born out of a love for uncompromising style.

Founder Sophie was pregnant with her first child in 2015, she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare.

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