Alf backpacks are designed to keep your hands free for things that matter.

All our products are more than backpacks and can be converted 3-4 different ways.

The perfect option for long days out, back to work or commuting.

The alf difference

Designed by a parent, for parents. With every bag being convertible 4-5 ways, every style ensures customised wear for any stage of parenthood.

Every Alf baby bag is crafted from the highest quality materials and finishes to last the test of time and support you as you transition through parenthood.

large backpack
luxe ari convertible backpack

Our #1 bestselling bag, the Ari's award winning design is the perfect option for maximum storage and capacity. Popular for back to work commuting with multiple pockets for organisation.

Tall Backpack
Luxe Sophia Convertible Backpack

The newest backpack design, the Sophia's body is tall and slim. Features external utility pockets and converts 4 ways.

Compact backpack
luxe Muriel Convertible backpack

The Muriel Backpack is the perfect compact everyday piece. Multiple sections in the Muriel allow for flawless organisation.

Large nylon backpack
ted tote

The perfect athlesuire convertible tote-backpack for an active parent. Our largest capacity offering.

Luca backpack

A traditional unisex backpack silhouette with all the extra Alf functionalities you know and love.

The alf story

Alf the Label was born out of a love for uncompromising style.

Founder Sophie was pregnant with her first child in 2015, she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare.

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