AWARD-WINNING

Luxury Baby Bags

Here at Alf, if there's one thing we know, it's baby bags.

Designed by parents, each nappy bag is designed to provide parents with both fashion and function, with the premium quality that will last through each stage of parenthood.

Select from premium leather bags, vegan leather backpacks or unisex totes that can be worn multiple ways to suit you.

Let our beautiful offering of baby bags give you a piece of everyday luxury.

The alf difference

Designed by a parent, for parents. With every bag being convertible 4-5 ways, every style ensures customised wear for any stage of parenthood.

Every Alf baby bag is crafted from the highest quality materials and finishes to last the test of time and support you as you transition through parenthood and back to work.

As Seen At New York Fashion Week

Parenting style has been redefined, as fashion connects with motherhood at New York Fashion Week.

Known around the world for our stylish and functional bags and accessories, Alf made history as the first parenting brand to ever showcase at NYFW.

Loved by parents around the globe, we are proud to provide the world's most stylish baby bags.

large baby bag

luxe ari convertible backpack

Our #1 bestselling baby bag. Ari's award winning design is the perfect option for maximum storage and capacity.

Compact baby bag

luxe Muriel Convertible backpack

The Muriel Backpack is the perfect compact baby-bag-turned-backpack transition piece.

Large Athleisure Baby Bag

ted tote

The perfect unisex convertible tote-backpack for an active parent.

Large Unisex Baby Bag

Luca backpack

A traditional unisex backpack silhouette with all the extra Alf functionalities you know and love.

The alf story

Alf the Label was born out of a love for uncompromising style.

Founder Sophie was pregnant with her first child in 2015, she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare.

read more