Here at Alf, if there's one thing we know, it's baby bags.
Baby bags are the core of our product offering and are the heart of Alf.
We have something for every parent, whether it's your first time or you're looking to upgrade. Let our beautiful offering of baby bags give you a piece of everyday luxury.
All our baby bags include a premium change mat and leather dummy key strap.
The alf difference
Designed by a parent, for parents. With every bag being convertible 4-5 ways, every style ensures customised wear for any stage of parenthood.
Every Alf baby bag is crafted from the highest quality materials and finishes to last the test of time and support you as you transition through parenthood and back to work.
The alf story
Alf the Label was born out of a love for uncompromising style.
Founder Sophie was pregnant with her first child in 2015, she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare.