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Our Policies


Our bags sell out really fast... but they are worth the wait!

At the beginning of each season and when our Alf bags are sold out they will be available for pre-order.

Pre-ordering and paying for a bag when a listing is marked 'pre-order' ensures you will be reserved a bag, and it will be posted as soon as they are ready for shipment.

Delivery dates for pre-ordered bags cannot be confirmed until they arrive and are shipped out to you. We will do our best to keep you up to date with estimated arrival dates and will let you know should there be any delays. Please note orders containing more than one item will be held over and shipped with the pre-ordered item.


Unfortunately we are unable to cancel or make amendments to an order after it has been placed. 

Amendments include:

  • Change of delivery address
  • Change of item colour or style
  • Adding and/or removing items from the order
  • Applying discounts/gift cards
  • Full order cancellations

To make an exchange or return - please wait until you receive your item and follow the instructions on the Returns + Exchanges page.

All offerings and discussions with customer service are based on availability and prices can change without notice.


Orders are processed and sent out within 48 hours, and posted Monday to Friday via Australia Post. 

In order for us to get your Alf bag to you as quickly as possible, all our East Coast orders are dispatched via our Sydney warehouse.  Whereas any Perth and regional W.A orders will be processed from our Head Office in Fremantle, Western Australia. This is based on availability and occasionally we will have to process orders from the other warehouse or split the shipment to ensure you get your Alf purchase!

If you have an enquiry about the whereabouts of your order and have already received a tracking number, please contact Australia Post direct for an update. 

Once the order has been shipped and the tracking number provided to the customer, Alf the Label is not liable for lost or delayed shipments. Unfortunately Alf the Label is not insured for lost shipments, so if a shipment is lost, by Australia Post the customer will receive compensation from the postal provider, not Alf the Label.

Thankfully - this doesn't often happen! But we will do everything we can to assist if your parcel is delayed or lost in transit.

More info regarding our shipping policies and rates here


We have a flash sale here and there throughout the year.  Just so you know, our sale periods are damn nuts. So it can take us a little longer to process and dispatch your orders. If you need your item urgently, then we recommend purchasing the express post option during a sale to ensure your order is dispatched with priority. 

It's not possible to use discount codes during sale periods and double dipped orders will be cancelled.

As per the terms for cancellations and amendments (see above) we will also not refund the difference of a purchase made prior to the beginning of a sale. 

We do not offer refunds for change of mind on full price items during discount code, or sitewide sales. We will only offer a refund if the item is deemed faulty. You can however exchange your item for a store credit of the purchased vale i.e. sale price (valid for 12 months) if it was purchased on sale. You can only take advantage of our seven day refund policy on full price items, outside of sale times.

Sitewide sales include all physical products - and therefore do not include gift cards.

Please note: items on the "sale/clearance" collection page are 'as is' and 'final sale'. No returns or exchanges on these babes as they are being phased out ready to welcome some new Alf family memberinos - yippppeeee!  


FREE Everything Bag promo terms & conditions

To qualify for a free Everything Bag you must sign up to our mailing list to receive a unique discount code, and the following T&C's applied to redeem:

  • An 'Everything Bag' must be in your cart 
  • $100 minimum spend on full price product (cannot be used during sale periods)
  • One customer per sign up / per free everything bag
  • Bag cannot be added to your order retrospectively
  • Alf reserves the right to cancel orders if the above conditions are not met

More info here

* Alf The Label reserves the right to cancel or change this promotion at anytime.

Free Shipping promotions

Any free shipping promotions that Alf offers is valid for standard shipping only, and will automatically be processed and posted with standard shipping.


Whilst we do absolutely everything possible to provide you with the truest to life colour of our products there are a number of factors which may result in the images you see online varying just slightly from the colour IRL. 

  • Screen quality and resolution
  • Time of day/year the image was shot
  • Amount of natural lighting
  • Editing techniques 

The images of our products we use on our website are taken by our professional photographer and are edited to reflect the truest colour of each product. Please use these as a guide for purchase.

The images seen on our social media channels may have been provided by a third party i.e. customers and although we only use images which we believe well reflect our products in such case we are unable to control the lighting and editing to that image. 

Please note: our policies are binding and may be updated periodically at Alf the Label Pty Ltd's discretion.