Get FREE AU shipping when you buy a baby bag and pram straps in the same transaction

Our Policies


Our bags sell out really fast... but they are worth the wait!

At the beginning of each season and when our Alf bags are sold out they will be available for pre-order.

Pre-ordering and paying for a bag when a listing is marked 'pre-order' ensures you will be reserved a bag, and it will be posted as soon as they are ready for shipment.

Delivery dates for pre-ordered bags cannot be confirmed until they arrive and are shipped out to you. We will do our best to keep you up to date with estimated arrival dates and will let you know should there be any delays. Please note orders containing more than one item will be held over and shipped with the pre-ordered item.


Unfortunately we are unable to cancel or make amendments to an order after it has been placed. 

Amendments include:

  • Change of delivery address
  • Change of item colour or style
  • Adding and/or removing items from the order
  • Applying discounts/gift cards
  • Full order cancellations

To make an exchange or return - please wait until you receive your item and follow the instructions on the Returns + Exchanges page.


All orders made before midday, Australian Western Standard Time (AWST), are processed and sent out Mondays to Friday via Australia Post. 

Shipping charges:

Standard shipping within Australia

Our standard shipping charges are weight based and range between $5 - $13 for standard shipping including tracking.

We offer free Australian domestic shipping when buying a bag and pram straps in the same transaction. Please note: free standard shipping does not include signature on delivery.

Alf parcels are posted from Perth, so standard shipping can take anywhere between 2-10 days depending on your location within Australia. Standard shipping does not include signature on delivery, so please select a signature on delivery option if you don't have a safe place for the postie to leave your parcel.

Express shipping within Australia

Our express shipping rates range between $8 - $30 per item including tracking and signature on delivery. Express shipping generally takes between 2-3 days depending on your location within Australia. 

New Zealand shipping

We send our parcels to New Zealand Monday/Wednesday/Friday via Australia Post and shipping fees range between $10-$20 AUD.

Some countries charge their residents taxes and duty for purchasing items online from overseas. Alf the Label does not collect international taxes on behalf of customers, so the customer is responsible for all taxes or charges to import items into their country.


Please note

Once the item has been shipped and the tracking number provided to the customer, Alf the Label is not liable for lost or delayed shipments. Unfortunately Alf the Label is not insured for lost shipments, so if a shipment is lost, by Australia Post the customer will receive compensation from the postal provider, not Alf the Label.

Thankfully - this doesn't often happen! But we will do everything we can to assist if your parcel is delayed or lost in transit.



We have two major sales per year, one in the lead up to Australian Mother's Day and one around Christmas time. We also have a flash sale here and there throughout the year. 

Just so you know, our sale periods are damn nuts. So it can take us a little longer to process and dispatch your orders. If you need your item urgently, then purchase the express post option during a sale to ensure your order is dispatched with priority. 

It's not possible to use discount codes during sale periods and double dipped orders will be cancelled.

As per the terms for cancellations and amendments (see above) we will also not refund the difference of a purchase made prior to the beginning of a sale. 

Please note we do not offer refunds for change of mind on full price items during sales, we will only offer a refund if the item is deemed faulty. A store credit (valid for 12 months) for the sale value of the item can be provided.

Please note: items in the "sale" collection page are 'as is' and 'final sale'. No returns or exchanges on these babes as they are being phased out ready to welcome some new Alf family memberinos - yippppeeee!  


Whilst we do absolutely everything possible to provide you with the truest to life colour of our products there are a number of factors which may result in the images you see online varying just slightly from the colour IRL. 

  • Screen quality and resolution
  • Time of day/year the image was shot
  • Amount of natural lighting
  • Editing techniques 

The images of our products we use on our website are taken by our professional photographer and are edited to reflect the truest colour of each product. Please use these as a guide for purchase.

The images seen on our social media channels may have been provided by a third party i.e. customers and although we only use images which we believe well reflect our products in such case we are unable to control the lighting and editing to that image. 

Please note: our policies are binding and may be updated periodically at Alf the Label Pty Ltd's discretion.