Our Policies


Our bags sell out really fast... but they are worth the wait!

We are proudly a small batch, slow fashion company which means when our products sell out, it could be a couple of months before we are able to restock them again. When we have an incoming shipment, items will be available for pre-order.

Pre-ordering and paying for a bag when a listing is marked 'pre-order' ensures you will be reserved a bag, and it will be posted as soon as they are ready for shipment.

Delivery dates for pre-ordered bags cannot be confirmed until they arrive and are shipped out to you. We will do our best to keep you up to date with estimated arrival dates and will let you know should there be any delays. Please note orders containing more than one item will be held over and shipped with the pre-ordered item.

Pre-orders are posted from our Sydney warehouse.


Unfortunately we are unable to cancel or make amendments to an order after it has been placed. 

Amendments include:

  • Change of delivery address
  • Change of item colour or style
  • Adding and/or removing items from the order
  • Applying discounts/gift cards
  • Full order cancellations

To make an exchange or return - please wait until you receive your item and follow the instructions on the Returns + Exchanges page.

All offerings and discussions with customer service are based on availability and prices at the date/time of the email and can change without notice.


We try our very best to have orders processed and sent out within 48 hours, and posted Monday to Friday via Australia Post. In peak selling periods there can be delays in dispatch. 

All Alf orders are dispatched via our Sydney warehouse. 

If you have an enquiry about the whereabouts of your order and have already received a tracking number, please contact Australia Post direct for an update. 

Once the order has been shipped and the tracking number provided to the customer, Alf the Label is not liable for lost or delayed shipments. Alf the Label does not take responsibility for lost shipments, so if a shipment is lost, by Australia Post the customer will receive compensation from the postal provider, not Alf the Label.

Thankfully, this doesn't often happen! But we will do everything we can to assist if your parcel is delayed or lost in transit.

More info regarding our shipping policies and rates here


We only have a few sales a year which can be quite busy. During sale periods it may take us a little longer to process and dispatch your orders. If you need your item urgently we always recommend purchasing the express post option during a sale to ensure your order is dispatched with priority. 

It's not possible to use discount codes during sale periods and double dipped orders will be cancelled.

As per the terms for cancellations and amendments (see above) we will also not refund the difference of a purchase made prior to the beginning of a sale. 

We do not offer refunds for change of mind on full price items during discount code, or sitewide sales. We will only offer a refund if the item is deemed faulty. You can however exchange your item for a store credit of the purchased vale i.e. sale price (valid for 12 months) if it was purchased on sale. You can only take advantage of our seven day refund policy on full price items, outside of sale times.

Sitewide sales do not include gift cards and any other exclusions will be listed.

Please note: items on the "sale/clearance" collection page are 'as is' and 'final sale'. 




Welcome Promotion

  1. $15 off promotion is valid only for first purchase
  2. Promotion only valid on purchases over $100AUD
  3. Discounts are not able to be added once purchase has been finalised 
  4. Discount code is valid for seven (7) days from receipt of the welcome email
  5. Valid for one use only
  6. Discount code is not applicable with any other offer
  7. Discount code is only to be use by email recipient and is not transferrable

Email Promotion

  1. The code LOVEMYALF10 must be entered to receive 10% off the total price of the item(s) in the cart, as specified in the cart email.
  2. Additional items to those specified in the cart email, once added to the cart, will not be discounted
  3. Discounts are not able to be added once purchase has been finalised 
  4. Discount code is valid for seven (7) days from receipt of the abandoned cart email
  5. Discount code is not applicable with any other offer.
  6. Valid for one use only

Free Shipping Promotion

  1. Any promotion including free shipping is valid on standard shipping only. 
  2. Valid for shipping within Australia only. 

Pram Strap Promotion 

  1. Not applicable with any other offer including welcome promotion and free Tuppi Offer.  

LatitudePay Promo

  1. Not applicable with any other offer. 
  2. Offer only applies to select products and excludes the Black Ari, Tan Ari Black Mabel, Handy Sanitiser Pouch, Alf Everything Bag and The Alf Archive. 
  3. All items must be added to cart and have a combined minimum value of $400.
  4. Must use code 'LATITUDEPAY' at checkout.
  5. Must checkout using LatitudePay.
  6. Alf the Label reserves the right to cancel any orders that do not follow these terms and conditions. 



        Whilst we do absolutely everything possible to provide you with the truest to life colour of our products there are a number of factors which may result in the images you see online varying just slightly from the colour IRL. 

        • Screen quality and resolution
        • Time of day/year the image was shot
        • Amount of natural lighting
        • Editing techniques 

        The images of our products we use on our website are taken by our professional photographer and are edited to reflect the truest colour of each product. Please use these as a guide for purchase.

        The images seen on our social media channels may have been provided by a third party i.e. customers, and although we only use images which we believe well reflect our products in such case we are unable to control the lighting and editing to that image. 

        Please note: our policies are binding and may be updated periodically at Alf the Label Pty Ltd's discretion.