A luxury baby bag, for parenthood in style.
Our most popular design, Ari is our award-winning baby bag renowned for its style, functionality, and versatility.
Voted "best changing bag design" in the Junior Design Awards UK in 2020/21 and 2022.
Available as a Luxe leather convertible baby bag and a lite Vegan leather backpack.
The Alf Difference
All Alf pieces are thoughtfully designed to serve functionality as well as style. Bridging the gap between parenting accessories and ready to wear fashion.
Every Alf item is crafted from the highest quality materials and finishes to last the test of time.
A luxury baby bag, for parenthood in style. The Luxe Ari is crafted in high quality and full grain pebbled leather with bespoke brushed gold hardware.
Our most popular style, this award-winning baby bag is renowned for its style, functionality, and versatility.
Wear Ari however it suits you with five-way convertability: backpack, pram bag, tote, satchel or shoulder bag.
A lite version of our award-winning bag in premium pebbled vegan leather.
Designed with the newborn parent in mind, the Vegan Ari's generous capacity, elevated aesthetic and practicality make it a must-have.
Fixed backpack straps allow you to wear Ari hands-free. Add pram straps and convert to a pram bag.