Award-Winning Ari

A luxury baby bag, for parenthood in style. 

Our most popular design, Ari is our award-winning baby bag renowned for its style, functionality, and versatility.

Voted "best changing bag design" in the Junior Design Awards UK in 2020/21, 2022 and 2023.

Available as a Luxe leather convertible baby bag and a lite Vegan leather backpack.

      3 products

      The Alf Difference

      All Alf pieces are thoughtfully designed to serve functionality as well as style. Bridging the gap between parenting accessories and ready to wear fashion.

      Every Alf item is crafted from the highest quality materials and finishes to last the test of time.

      Luxe Ari

      A luxury baby bag, for parenthood in style. The Luxe Ari is crafted in high quality and full grain pebbled leather with bespoke brushed gold hardware.

      Our most popular style, this award-winning baby bag is renowned for its style, functionality, and versatility.

      Wear Ari however it suits you with five-way convertability: backpack, pram bag, tote, satchel or shoulder bag.

      Vegan Ari

      A lite version of our award-winning bag in premium pebbled vegan leather. 

      Designed with the newborn parent in mind, the Vegan Ari's generous capacity, elevated aesthetic and practicality make it a must-have.

      Fixed backpack straps allow you to wear Ari hands-free. Add pram straps and convert to a pram bag.

      Luxe Leather

      - Premium pebbled leather
      - Signature brushed gold hardware
      - Sustainable bi-product of the food industry
      - Buttery-soft hand feel
      - Long life span
      - Naturally softens over time
      - Leather conditioner can refresh aged leather
      - Easy wipe-clean

      Vegan Leather

      - Microfiber pebbled vegan leather
      - Classic silver gloss hardware
      - 100% animal free
      - Lightweight
      - Silky hand-feel
      - Long life span
      - Water and stain resistant
      - Easy wipe-clean