Vegan Leather Capsule

Our award-winning designs, crafted in vegan leather and outfitted in classic silver gloss hardware with a silver foil stamped logo.

Outfitted in the highest quality premium pebbled vegan leather. Each piece feels buttery soft and almost indistinguishable from the real thing.

The Alf Difference

All Alf pieces are thoughtfully designed to serve functionality as well as style. Bridging the gap between parenting accessories and ready to wear fashion.

Every Alf item is crafted from the highest quality materials and finishes to last the test of time.

Vegan Ari

A lite version of our award-winning bag in premium pebbled vegan leather. 

Designed with the newborn parent in mind, the Vegan Ari's generous capacity, elevated aesthetic and practicality make it a must-have.

Fixed backpack straps allow you to wear Ari hands-free. Add pram straps and convert to a pram bag.

Vegan Zoe

The Vegan Zoe backpack is a classic style to transition with you from baby to toddler and beyond, in premium pebbled vegan leather.

Zoe's slim silhouette hides a deceivingly generous capacity.

Vegan Pram Straps

Pram straps are the essential accessory for creating a seamless experience as a parent. They allow you to convert your favourite Vegan Alf bag from a handbag, backpack or tote, to a pram bag.

Eliza Pram Caddy

A parenting must-have, crafted in premium pebbled vegan leather. Designed to provide access to your grab-and-go essentials with ease, directly from your stroller's handlebar.

Introducing Vegan

Featuring the highest quality vegan leather

Introducing Vegan

Outfitted in classic silver gloss hardware

Introducing Vegan

Each piece feels buttery soft and almost indistinguishable from the real thing

The alf story

Alf the Label was born out of a love for uncompromising style.

Founder Sophie was pregnant with her first child in 2015, she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare.

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