The Diaries

Expert advice from a Lactation Consultant & Midwife
Breastfeeding tips from Susie Prout, registered midwife and Lactation Consultant (IBCLC).
Surviving the Newborn Bubble
5 tips to surviving the newborn phase.
In Conversation With Hayley
Behind the scenes with Alf designer, artist and mother, Hayley.
Your #1 Parenting Travel Essential
Uncover the #1 must-have travel essential for parents.
NAIDOC Week 2023
For NAIDOC Week 2023, how will you celebrate "For Our Elders"?
What to Pack for a Weekend Away
10 things to consider when preparing for a weekend away with a baby.
Travelling with a Baby
The Alf Community's top travel tips for babies and children.
We've Been Shortlisted
Internationally nominated as the "best changing bag" and "best innovative parenting product".
Other Uses for Your Baby Bag

15+ different ways your baby bag can continue to used for years to come.

What Being a Mother Means to Me
Words of wisdom from Alf mothers and our parenting community.
Mother's Day Gift Ideas
The best Mother's Day gift ideas for the "person who has everything."
Overcoming Financial Barriers for Families
Expert budget and finance advice for women and families from Smart Women Society Founder Téa Angelos.
Easter Traditions From Around The World
Easter traditions that don’t involve chocolate from around the world, inspired by the Alf team.
How To Plan A Baby Shower
9 steps to planning the perfect baby shower.
Unique Baby Name Ideas
Top 10 international baby names from around the world you may not have considered.
Expert Tips for Home Organisation
Expert advice for organising your family's home with Chelsea Smith from The Organising Platform.
Introducing Luxe Sue x DFS
Donating a third of new handbag sales to charity.
A Cause Close To My Heart
Why I'm passionate about supporting Dress for Success.
In Conversation with Dress for Success
We speak with Sally, Vice-Chair and Director of Dress for Success.
In Conversation with a Volunteer Stylist
How volunteering as a stylist at Dress for Success helped Chaynika find a new direction.
Supporting Women Returning To Work
How Dress for Success helped Michaela regain confidence returning to work.