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Buy Now, Pay LaterLatitude and Afterpay

Easy Returns30 day change of mind

Free Shippingfor orders over $250

Gift Card

Regular price $25.00

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Tax included. Shipping calculated at checkout.

Value Options:

$25.00 AUD

$50.00 AUD

$100.00 AUD

$200.00 AUD

$250.00 AUD

$300.00 AUD

$350.00 AUD

$400.00 AUD

$450.00 AUD

$500.00 AUD

$150.00 AUD

Only -4 items in stock!

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Shopping for someone else but not sure what to give them? Let them choose their own Alf adventure with an Alf the Label gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Full-priced items are eligible for a return with full refund within 30 days of receipt of purchase. Items purchased on a promotional offer are valid for return with credit. Items marked as final sale are not eligible for returns, store credit, or refunds. Please consult our Returns Policy before purchasing.

Online orders for postal dispatch are processed at our warehouse in Sydney, NSW. We endeavour to process all orders within 48 hours of order placement. Please note dispatch may be delayed during peak periods. Consult our Shipping page for more information.

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Alf x Dress for Success

We have partnered with Dress for Success to donate $1 from every sale to support and empower women who are struggling to find employment to rejoin the workforce.

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The Design Process

Alf the Label is not fast fashion. We never have been and we never will be. We take the time needed to produce a bag that will stand the test of time.

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The Alf Story

Parenthood is different for everyone. Style looks different to everyone. Alf is made for everyone.

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