Giving Back


Every purchase makes a difference.
Here at Alf we are passionate about giving back to our community. So, through our partnership with Dress for Success we are proud to be able to support Australian women to feel empowered and confident in their journey to transition back to the workforce. As we offer products primarily for women who are transitioning back into the workforce, we are incredibly passionate about giving back to a charity who directly support women and children in need. 
Every time you buy something from us, we will donate $1 from your sale directly to your closest Dress for Success Australian affiliate. 
Who are Dress for Success? 
Dress for Success is a not-for-profit organisation that serves women who are struggling to find employment and have fallen into financial difficulty.

The mission of Dress for Success is to empower women to achieve economic independence. They empower these women to take back their confidence and overcome their barriers to gaining and sustaining employment.
Their programs provide donated work clothing, mentoring, job-search skills, career coaching and networking at no cost to the women using our services.


How does your contribution help? 
$1000: Transform a woman’s future with six months of one-on-one career coaching, resume drafting support, interview preparation, access to digital career support workshops and webinars, connections to prospective employers and her new killer interview outfit. Plus, a full week’s wardrobe when she gets the job.
$350: Provides the support a woman needs to move from welfare to the work – professional clothing and access to digital workshops, resume and mock interview support.
$200: Provides a woman access to 6 one-on-one career coaching sessions with an accredited career coach.
$150: Provides a woman a styling session with a fashion stylist and clothing and accessories for that all-important interview.
$50: Provides a woman resume drafting and mock interview support to help her secure and nail that interview.
$25: Provides a woman one-on-one resume drafting support with an HR / Recruitment Specialist.
The Alf Exchange
The Alf Exchange gives you the opportunity to exchange your pre-loved bags from any brand, including Alf (with RRP of $200+), and receive a discount up to $100 AUD to apply to your next beloved Alf.
This initiative is another pillar in our commitment to sustainability and giving back to our community. Pre-loved bags will be repurposed and donated to our partner Dress for Success whose programs provide direct support and resources to Australian women re-entering the workforce.
Additional Charity Work 
Prior to our partnership with Dress for Success we also worked with i=Change from July 2019-August 2021 to support Foodbank, Australian Childhood Foundation and Women's Community Shelters. We also worked directly with Foodbank during the fires that devastated Australia late 2019 and kept burning into 2020.  We set up our warehouse as an official drop off point for Foodbank donations. We did a call out for donations through our social media and were totally blown away by the generosity of our community - you!  We collected a staggering 1,617 kg of donations for the families and volunteers effected by the bush fires. 
In the 2017/18 financial year we donated more than $3000 to Bears of Hope and in the 2018/19 financial year we donated $7861 to PANDA.