Get FREE AU shipping when you buy a baby bag and pram straps in the same transaction 💥


Do you have a burning question you want to be answered right away? You've come to the right place. 

Read HERE to learn more.

Long strap/backpack straps, nappy change mat and a dummy/key clip.

Yes, we offer these separately because some mamas find they don’t want them if they don’t plan to use the bag on their pram. 

Check out our handy YouTube bag tours HERE.

Or LEARN MORE on our blog post.

We have two major sales per year, one in the lead up to Australian Mother's Day and one around Christmas time. We also have a flash sale here and there throughout the year.  

We very rarely provide discount codes – the best time to take advantage of a discount is during sale periods. 

Check out our handy YouTube bag tours HERE.

Or LEARN MORE on our blog post.

Watch HERE.

Pre-order info will be listed on the individual product page. 

Delivery dates for pre-ordered bags cannot be confirmed until they arrive and are shipped out to you. We will do our best to keep you up to date with estimated arrival dates and will let you know should there be any delays.  

Pre-ordering and paying for a bag when a listing is marked 'pre-order' ensures you will be reserved a bag, and it will be posted as soon as they are ready for shipment. 

Alf bags are designed in Perth, Australia by our CEO and Founder Sophie Doyle and produced by ethical manufacturers in China. 

Have a look at our exchange and returns page HERE.

Have a look at our exchange and returns page HERE to complete the process. 

Please ensure you read the returns policy prior to completing the process. 

When you order you will receive a notification to confirm your purchase. Once your items have been shipped you will receive another email with tracking information.

We don’t have a structured program, but do work with influencers occasionally.

Please email

with your insights and a proposal if you would like to be considered.  

Please email  

If you have an enquiry about the whereabouts of your order and have already received a tracking number, please contact Australia Post direct for an update - Alf the Label cannot provide any additional information about the whereabouts of a parcel outside of what you can see on the Australia Post online tracking. 

You will find your tracking details on the email you received when your parcel was dispatched.  

Within Australia our free shipping offer is for parcel post with Australia Post.

You can select Express Shipping at checkout for an additional fee. Our international parcels are sent by the quickest route, however please bare in mind Perth, Australia is basically Antarctica, so even with express shipping your parcel can take a few days to reach you.  

International shipping is free.