As a small business, sustainability means a lot to us. We do our best here at Alf to make lots of little changes to ensure the business becomes more environmentally and socially conscious.

A few of these changes include, working with our suppliers to reduce the soft plastics used in our shipments by 60%, participating in a cardboard recycling program, replacing our office lights to low energy LEDs, minimising use of paper and printing for our labels and using a cloud-based filing system for paperwork.

When it comes to our products there are numerous ways we work towards offering you a more sustainable #mumlife.

We are so proud to say our bags are not a product of fast fashion – and you, our #mummunity often tell us your bags have served you through motherhood for 1,2 or even 3 babies and have then become your go-to work or overnight bag. 

The introduction of the Everything Bag was around the time our national plastic bag use regulations came into place and now there are thousands of mamas who use one of our gorge reusable bags which help save the world from decomposing one less plastic bag for the next 500-1000 years (no joke).

Even our materials are sustainable. We have mentioned before that our leather is a by-product of the farming and agricultural industry and is considered sustainable because the animals are not raised for the express purpose of using their leather for another purpose. 

Leather is biodegradable and unlike Vegan leather, it begins as an organic material which will degrade in around 50 years.

Although Vegan leather is often thought to have a lower impact on the environment than genuine leather, Vegan and PU leather can be made from plastics which take hundreds of years to biodegrade, so they are far worse for our planet. Vegan and PU leather can also release toxic particles and phthalates, which can affect the environment and health of humans and animals. 

We know genuine leather isn’t for everyone – however we love leather and know many of you do too.

In 2020, we made the decision to move our dispatching to the east coast in order to become more sustainable. The move led to a large reduction in our carbon footprint, with your Alf bags travelling less kms in their life, lowering emissions and wait times for our customers!

A few additional ways we're prioritising sustainability:

  • Participate in a soft plastics recycling program
  • Introduction of the Alf X Frank Green reusable coffee cups to encourage customers to reduce their use of disposable cups
  • Alf team members are provided reusable crockery, cutlery and coffee cups to use when buying takeaway meals & drinks to reduce use of disposable takeaway containers
  • Office location was chosen to allow as many staff members as possible to utilise public transport & bike riding to work
  • Meetings conducted via Zoom where possible in order to reduce staff travel

We are so proud of our efforts so far but looking to the future we will continue to do everything we can as a biz to be super sustainable!