Baby Bag Trends for 2023

Expecting a new arrival, or transitioning from baby to toddler? We’ve reviewed the top 5 most popular nappy bag trends for 2023

Now more than ever we are leaning towards multi-use bag, hands-free pieces designed to make parenting life easier, and items that at first (and second) glance don’t look like typical baby bags. It's parenting, but it’s fashion. 

We're also seeing a trend towards eco-friendly options, such as vegan leather and multi-use shopping totes.

In line with Alf the Label being the first parenting brand ever to showcase at New York Fashion Week, we've seen a huge movement towards baby bags that exude style and luxury. Rihanna elevated pregnancy and maternity fashion when she fully embraced her pregnant belly stepping out in some of her boldest looks to-date. Now we are seeing mothers take a stand on their style and seek high-end options and sartorial investments to take them through many years of parenthood.  

We'll be seeing even more luxurious leather convertible handbags that don't look like baby bags, along with unisex designs that work for Mum, Dad and caregiver alike. 

For those back in the office, the need for a portable workstation has highlighted a need for a practical yet stylish work bag.

1. Fashion-forward luxe nappy bags

Parents more than ever are refusing to compromise on style. And rightly so. Luxury convertible baby bags that allow you to retain your personal style while still having all the functionality you need as a parent are a must-have when entering parenthood.

Our most popular, internationally award-winning design is the Luxe Ari convertible nappy bag. Ari is popular for parents of newborns and is renowned for its style, functionality, generous capacity and versatility.

The Luxe Muriel handbag is the perfect compact baby-bag-turned-backpack transition piece. One of our most popular designs and loved by toddler mums, Muriel boasts a surprisingly large capacity, customisable wear and premium style.

Discover our iconic, best-selling signature accessories collection. The Carabiner Capsule is the most stylish pram accessory turned handbag you’ll ever own. Simply select a gold carabiner and your choice of luxe leather accessories in your favourite colours to create your own bespoke look. Then clip it onto your pram or hang it on the crook of your arm and feel like you’re at NYFW (even when you’re at the playground).

Shop Luxe >

Alf the Label Luxe Baby Bag Trends for 2023 Luxe Ari, Luxe Muriel and Carabiner Capsule
Pictured: Luxe Ari leather baby bag in Mahogany (left), Luxe Muriel handbag in Black (centre), Carabiner Capsule handbag and pram bag in Latte and Mahogany (right).


2. Eco-friendly and vegan leather pieces

With sustainability on everyone’s radar and the ban on single use plastic shopping bags, it’s essential your pieces are versatile, sustainable and long-lasting. While we’re renowned for our luxurious pebbled leather (which is repurposed from the food industry) and long-lasting designs, a selection of vegan options are fast becoming fan-favourites.

Our Vegan Leather capsule features our most popular designs in the highest quality premium pebbled vegan leather. Each piece feels buttery soft and almost indistinguishable from the real thing.

For a chic trip to the shops, our water-resistant Alf Everything Bag is a must-have. The perfect piece for carrying groceries, using at the beach, park or even to stow your items when travelling.

Shop non-leather styles >

Alf the Label Luxe Baby Bag Trends for 2023 Vegan Leather Backpacks
Pictured: Vegan Ari backpack in Black (left), Luca Backpack in Black (centre) and Vegan Zoe backpack in Black (right).

3. Unisex designs

While Dads love a day out with the kids, they don't always love toting a luxurious leather handbag. Unisex designs offer all the features of a baby bag with the versatility of transferring seamlessly from one parent to the other. Our Unisex Athletica collection features a range of unisex, sustainable designs that transition to the ultimate gym or everyday tote once your little ones have grown.

Shop the unisex collection >

Alf the Label Baby Bag Trends 2023 - Unisex Bags for Dad and Mum
Pictured: Luca Backpack in Truffle and Black (left), Frankie Crossbody bag in Truffle (centre) and Ted Tote in Black (right).

4. Versatile work bags

For those back in the office or working remotely, the need for a stylish portable workstation has highlighted desires for a beautiful yet practical work and laptop bag.

Whether you’re based in an office, classroom, university lecture theatre or cafe, the Luxe Dana tote is your work bestie. The multi-talented Dana boasts essential internal organisation paired with a removable envelope clutch for the morning coffee run.

A modern, practical and stylish grab-and-go clutch. The Luxe Laptop Clutch fits up to 15 inch and smaller laptops, tablets and important paperwork. The slider handle allows you to securely and stylishly carry your clutch when you're on the go.

Shop work bags and accessories >

Alf the Label Baby Bag Trends 2023 - Versatile Work Bags and Laptop Bags
Pictured: Luxe Dana work bag in Black (left), Luxe Laptop Clutch (centre) and Luxe Dana laptop bag in Mahogany (right).

5. Travel essentials and hands-free accessories 

Now we're out, about and travelling more, we need easy and organised access to our essentials. Accessories to hold not only baby items but our antibacterial wipes and sanitisers have become the new must-have.

For those taking their first family holidays, a large capacity backpack is a game changer.

Be sure to include a Luxe Sanitiser Pouch for easy access to antibacterial gel, and a Luxe Mini Utility Case to keep those little essentials like dummies, ear buds or your mask close at hand.

Don't forget to add Pram Straps and a Bag Hook so you can keep your bags off the floor and away from germs.

Shop travel >

Alf the Label Baby Bag Trends 2023 - Travel Essentials, Backpacks and sanitiser
Pictured: Carabiner Capsule with a Bag Hook, Gold Carabiner, Luxe Petite Pouch, Luxe Knot Key Ring and Luxe Elsie Wallet in Candy, Luxe Muriel backpack in Black (centre), Luxe Sanitiser Pouch, Luxe Mini Utility Case and Petite Carabiner (right).


What trends are you expecting to see in 2023?


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