Baby Bag Trends for 2024

Expecting a new arrival, or transitioning from baby to toddler and looking for your perfect baby bag? We’ve reviewed the top 5 most popular nappy bag trends for 2024 to help you choose the piece to suit you.


Now more than ever we are leaning towards multi-functional, hands-free pieces designed to make parenting life easier. 

Items that can be worn multiple ways are becoming a staple for parents. Diaper bags that can be worn as a hands-free backpack, or a shoulder bag, then clipped onto the stroller for long days out.

Alf baby bags can be worn multiple ways to suit the wearer, be it a backpack converted to a crossbody, tote, or shoulder bag. Add pram straps and convert your baby bag to a pram bag. 

Our Carabiner Capsule is the epitome of multifunctionality. Individually, each piece can be used on its own; a pouch used as a clutch or as an organisational tool inside your bigger bag, or a hands-free key ring, a pram carabiner or a wallet. When combined as part of a Carabiner Capsule you have a multi-use, bespoke handbag turned pram bag personally designed to suit both your style and needs.

Shop Carabiner Capsule > 

Pictured: Vegan Ari in Black/Black with the Vegan Woven Bag Strap in Black/Black (left), Carabiner Capsule in Black as pram bag and handbag (middle and right).


Gone are the days of sacrificing your pre-baby style. Parents now crave pieces that seamlessly blend with their existing wardrobes; styles that at first (and second) glance don’t look like typical baby bags. Enter the rise of luxury convertible baby bags that don't force you to compromise on style, while still having all the functionality you need as a parent.

Alf was the first parenting brand to ever showcase at New York Fashion Week, proving parenthood and fashion can, and do, coexist. 

Standout styles:

  • Our most popular, internationally award-winning design is the Luxe Ari convertible nappy bag. Ari is popular for parents of newborns and is renowned for its style, functionality, generous capacity and versatile 5-way transformation.
  • The Luxe Muriel handbag is the perfect compact baby-bag-turned-backpack transition piece for toddler parents. Muriel boasts a deceivingly large capacity, while maintaining premium style and customisable wearability.
  • The Carabiner Capsule is an ultra-stylish pram accessory that doubles as a chic handbag. Select a gold carabiner and your choice of luxe leather accessories in your favourite colours to create your own bespoke look. Clip it onto your pram or hang it on the crook of your arm and feel like you’re at NYFW (even when you’re at the playground).

Shop Luxe >

Pictured: From New York Fashion Week SS23/24; Luxe Ari in Black (left), Luxe Muriel in Dove (middle), the Carabiner Capsule in Bone and White, and the Luxe Muriel in Black (right). 


Parents are increasingly looking for eco-friendly and sustainable options for their family. When looking for a baby bag, look for something versatile, sustainable or long-lasting. While we’re renowned for our luxurious pebbled leather (which is repurposed from the food industry) and investment pieces that will stand the test of time, our selection of vegan leather bags are some of our most popular pieces.

Our Vegan Leather capsule features backpacks, pram organisers and accessories in the highest quality premium pebbled vegan leather. 

For a chic trip to the shops, our water-resistant Alf Everything Bag is a must-have. The perfect piece for carrying groceries, using at the beach, park or even to stow your items when travelling.

We're also proud to offer our Alf Exchange initiative, allowing you to donate your pre-loved bag (from any brand) that we repurpose for charity.

Shop non-leather styles >

Alf the Label Baby Bag Trends for 2024 - Sustainable, Longlasting, Reusable
Pictured: Vegan Ari in Black/Black (left), Alf Everything Bag in Black and White (middle and right).


With dads sharing childcare duties more than ever, thanks in part to expanding parental leave policies in many countries, unisex baby bags are experiencing a surge in popularity. These styles seamlessly transition between parents and caregivers, offering all the practical features without sacrificing on adaptability.

Our Unisex Athletica collection embodies this shift, featuring sustainable baby bags that flawlessly transfor.m into gym or everyday totes when your little ones outgrow their diaper days

Shop the unisex collection >

Pictured: Luca Backpack in Black (left), Ted Tote in Black (middle), and Luca Backpack in Black (right). 


With many family's now prioritising travel after so long without, easy and organised access to our essentials has become essential. Accessories to hold not only baby items, but our antibacterial wipes and hand sanitisers, have become a must-have.

For those taking their first family holidays, a large capacity backpack is a game changer. Be sure to include a Luxe Sanitiser Pouch for easy access to antibacterial gel.

Utilising pouches for quick access to each person's daily essentials will help quickly transfer items from suitcase to baby bag to handbag as your day, and destination, unfolds.

Don't forget to add Pram Straps and a Bag Hook so you can keep your bags off the floor and away from germs.

Shop travel >

Pictured: Luca Backpack in Black (left), Carabiner Capsule in Bone and Khaki hanging on a Bag Hook (middle), and the Luxe Sanitiser Pouch and Luxe Utility Case on a Petite Gold Carabiner (right).

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