The Diaries

On Tuesday 18th August 12pm (noon AEST), we'll be launching our newcolourway of the Teresa Tote, Espresso. There are bags begin with me. A problem I am trying to solve,...

Old receipts, stray coins, expired parking tickets. None of it needs to live there, and all of it is doing the same thing: making it harder to find what you...

I get asked a lot of questions. In DMs, at events, in the comments section at midnight, in emails that begin with "I hope this is not a silly question"...

I read them. (Obviously not all in one sitting), but I have read them. The five-star ones and the critical ones and the ones that made me pull up a...

I have thought about this question a lot. Not as a statistic, but as a design problem. When I started Alf in 2016, I was not trying to add to...

It is a question worth asking seriously, because the bag you reach for every morning shapes the day in ways that are easy to underestimate. Not just what you can...

Why your bag might be the reason your back hurts A bag worn the wrong way, packed the wrong way, or built the wrong way puts sustained, uneven load on...

Why the Leather Always Comes First Every bag we make begins the same way. Not with a colour, not with a silhouette, not with a trend someone spotted on a...

A well-made leather bag should improve with age. The leather softens. The hardware develops a quiet patina. The interior moulds, gradually, to the way you carry it. That is what...

There's a particular confidence that arrives somewhere in your forties. You know exactly what you need. More usefully, you know what you don't. Summer travel tends to confirm it. The...

Most of us get dressed from the clothes out. The top, the trousers, the shoes. The bag is the last thing we grab, as if it were an afterthought. I...

From Carolyn Bessette-Kennedy’s 'quiet luxury' to my grandmother’s classroom style - discover the muse behind our new leather work tote and how one woman’s timeless elegance inspired the ultimate workday...