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Loved Worldwide

At Alf, we believe you should never have to choose between aesthetic and organisation. Our global community of stylish, multifaceted women agree.

Explore over a thousand five-star reviews from women around the world to see how our pieces transition through every stage of womanhood. Authentic feedback, shared with love, to help you find your perfect Alf piece with confidence

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Alf the Label
Anonymous

Easy to order. Love that I don’t have to pay import fees. Great communication.

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Alf the Label
Anonymous

Everything went smoothly

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Alf the Label
Ramandeep B.

Awesome experience

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Alf the Label
Kathy R.

Easy to navigate shop, really fast delivery and great communication

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Alf the Label
Jessica B.

Great products and ships fast!

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Alf the Label
DIANE S.

I am so glad I didn't stop looking at ALF THE LABEL items after I returned an item because it just wasn't right for me. When I saw the Anita I ordered it. As soon as I got it I thought it might work, good size, good shape. However, when I unzipped it I was in awe. I've never seen a bag, pouch or wallet as fantastic as this. Slim but roomy, 6 card slots, paper money sits right in front of that, an amazing sort of pouch extends from side to side in the center and it's hard to describe, no zip, just stays together, perfect for corralling all that loose change.
Next, another space now holding all those receipts and coupons etc.,and then, if this wasn't already enough, there is a secure zip pocket across the inner back wall.
I immediately moved all my stuff into it and my phone fits, too. I've got my keys attached to the zip ring right now as an experiment.
I just can't express how much I love the Anita. Thanks, Sophie!

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Alf the Label
Andrea C.

Great bags and quality.

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Alf the Label
Shan M.

Fast delivery

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Alf the Label
Tammy H.

Shopping with Alf the Label is so easy and my items always arrive quickly. I am a big online shopper and this company is well run and they do a great job!

The video helped tremendously because on the picture with the model, the Teresa tote looked much larger. Once purchased, it was delivered within a week. Very smooth process

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Alf the Label
Caroline L.

Excellent customer service, communication, shipping expediting and tracking service

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Alf the Label
Evelyne N.

Quick delivery, fast Processing by Backlogs !

Fabulous company with beautiful products….
Thank you …..

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Alf the Label
Anonymous

I’ve had a wonderful experience with the Dumpling Handbag in Nappa Leather. The leather is incredibly soft and feels luxurious, while the design is elegant, timeless, and easy to pair with almost any outfit. It’s lightweight yet spacious enough to fit my daily essentials, making it perfect for everyday use. The craftsmanship is excellent, with quality stitching and beautiful attention to detail. Overall, I’m very happy with this handbag and would highly recommend it to anyone looking for a stylish, high-quality, and versatile leather bag.

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Alf the Label
Phyllis S.

Excellent!!!!! The Pebble Leather Glasses Case looked better in person than in the computer images!

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Alf the Label
Milica S.

Great company. Super friendly and great service.

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Alf the Label
Anonymous

Surprised how quickly I received in the states!

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Alf the Label
Claudia E.

Perfect and fast Shopping

Easy online buy.

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Alf the Label
Julie M.

Great products. Excellent customer service. Even though I’m literally on the other side of the world I can always rely on super efficient service.

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Alf the Label
Tegan S.

So easy to purchase and tracking info was great

Very easy and arrived quickly.

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Alf the Label
Peng L.

Love supporting small aussie businesses and Alf delivery was super fast. So proud that its a WA biusinee too....first time buying and i bought so many items. Every one of them great useful items individually or used together. Have been using all my purchases everyday

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Alf the Label
Barbara M.

Everything went smoothly from shopping to shipping

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Alf the Label
Tania C.

Great choice of bags, easy to use website

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Alf the Label
RebeccaCakes

Very easy - customer support is responsive.

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Alf the Label
amanda s.

Love shopping this brand. I have my eye on a few other bags….

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Alf the Label
Anonymous

Excellent customer service. A product I ordered had a oversold and they contacted me with great options for me to choose from to rectify the situation.

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Alf the Label
Tania B.

Great shopping experience, fast delivery within expected timeframe .

Dear Customer Service Team,

I am genuinely disheartened by the manner in which Alf The Label has managed my order. Rather than rectifying the situation from a customer perspective, they have focused solely on their own interests. Alf does not demonstrate appreciation for their customers. It would be prudent to examine your packaging department instead of placing blame on the customer.

Below: In an effort to fix this, I have also emailed customer support several times with no resolve.
However, I am disappointed that my claim regarding the missing Grande Pouch has been denied. While I understand your warehouse records indicate that both items were scanned during packing, I have not been provided with any proof that the Grande Pouch was physically placed inside my package. If such proof exists, I would appreciate the opportunity to review it.

I can only speak to what I received, and the Grande Pouch was not included in the parcel when it arrived. As a customer, I do not believe it is reasonable for me to bear the cost of an item that I never received.

While I appreciate the offer to refund the tote, that does not resolve the issue of the missing Grande Pouch. I am still seeking a refund or replacement for that item, as I paid for a product that was not delivered to me.

I respectfully request that this matter be reviewed again or escalated to a supervisor for further consideration. I would appreciate any additional evidence you can provide regarding the packing and shipment of my order.

Thank you for your time, and I look forward to your response.

Kind regards,

Angela

Hi Angela,

Thank you for your feedback, and we're so sorry to hear that you've been disappointed with your experience so far.

We appreciate your patience while we reviewed this matter with our warehouse team. Following our investigation, our Customer Service team shared the information provided by both our warehouse and courier with you on the 9th of June, which indicated that the order was packed and delivered in full.

While our findings indicate that all items were fulfilled, we understand your concerns and, as a gesture of goodwill, our team has also offered a resolution. We haven't yet received a response, but we'd be more than happy to continue working with you to find a suitable outcome.

If you haven't received our previous emails, please don't hesitate to contact our Customer Service team and we'll gladly resend the correspondence for your reference.

We value your support and would welcome the opportunity to resolve this matter for you.

Kind regards,
Alf The Label Team

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Alf the Label
Lilli S.

Quality is amazing as is the functionality of the bag … totally did not disappoint … loved that is quality leather… will see out my life!

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