As we celebrate International Women’s Day 2026, the global theme “Give to Gain” rings especially true for us here at Alf. It’s a philosophy that has long been at the heart of our brand: the belief that when we invest in women, we unlock a ripple effect of growth, innovation, and resilience that benefits our entire community.
For many women, the transition back into the workforce is more than just a career move—it’s a reclamation of identity and confidence. But that transition isn't always easy. That’s why our partnership with Dress for Success is so vital. By "giving" our resources, time, and products, we "gain" a stronger, more empowered society.
Every Purchase Makes a Difference
We believe that collective small acts lead to massive change. At Alf, we are passionate about supporting Australian women as they navigate their journey back to work.
Every time you purchase from Alf, we donate $1 directly to your closest Dress for Success Australian affiliate. Whether you are in Adelaide, Brisbane, Hobart, Perth, South East Melbourne, or Sydney, your choice to shop with us translates into direct local support for a woman in need.
Who are Dress for Success?
Dress for Success is a global not-for-profit organisation that provides a lifeline to women struggling to find employment or facing financial difficulty. Their mission is simple yet transformative: to empower women to achieve economic independence.
Through their programs, women gain access to:
- Professional work clothing and styling.
- One-on-one career coaching and mentoring.
- Resume drafting and interview preparation.
- Digital literacy workshops and networking.
The Power of Your Contribution
When we talk about "Giving to Gain," we are talking about tangible transformations. Here is how your support through Alf and Dress for Success changes lives:
$25 Provides one-on-one resume support with an HR Specialist.
$150 Provides a professional styling session plus clothing and accessories for an interview.
$350 Moves a woman from welfare to work with professional clothing, workshops, and mock interviews.
$1000 The Ultimate Transformation: 6 months of career coaching, a "killer" interview outfit, and a full week’s wardrobe once she lands the job.
The Alf Exchange: Sustainability Meets Social Good
We know the Alf community values both style and substance. That’s why we created The Alf Exchange, a pillar of our commitment to sustainability and giving back.
The Exchange allows you to donate a pre-loved bag (from any brand, with an RRP of $200+) for repurposing and distribution to a woman re-entering the workforce through Dress for Success. In return, you receive a discount on your next Alf investment.
How to Give to Gain via The Alf Exchange:
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Submit: Fill out the details of your pre-loved bag via our online form.
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Donate: Once approved, a $1 donation is made to Dress for Success to trigger your shipping label.
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Ship: Send your bag to Alf HQ for review.
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Gain: Receive your discount code!
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Spend over $200 → $50 AUD discount
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Spend over $300 → $75 AUD discount
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Spend over $400 → $100 AUD discount
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Investing in Each Other
This International Women’s Day, let’s remember that "Giving" isn't a loss—it’s the most powerful investment we can make. When a woman is confident, styled, and prepared for her first day back at work, we all gain a leader, a contributor, and a success story.
Thank you for being part of this journey with us.
Sophie xo
