It is with immense pride and gratitude that we announce our recent success at the UK International Design Awards, where Alf the Label has once again been recognised with not one, but three prestigious awards for our standout products. This recognition is a testament to our unwavering commitment to creating beautifully designed, functional bags and accessories that blend effortless style with everyday practicality.
GOLD: Signature Ari (Voted Best Changing Bag Design)
Our Ari Convertible Leather Bag has been an unstoppable force, voted Best Changing Bag every year since 2020. This bag was crafted to offer a touch of classic luxury to parents, providing a sophisticated option that complements their personal aesthetic. The judges were captivated by its beautiful soft pebbled leather, robust waterproof lining, and clever detachable straps that allow it to convert from a handheld bag to a shoulder bag, backpack, or buggy bag.
As stylist and founder of @thelittlestylist, Charlotte Kewley, puts it: "A beautiful bag first, whilst also being perfect for parents." This is exactly what we set out to achieve—a timeless investment piece that you'll want to carry long after your little ones are grown.
GOLD: Carabiner Capsule (Voted Best Pram Accessory)
We are thrilled to receive a Gold award for the Best Pram Accessory for our Carabiner Capsule. The judges loved its pared-back, luxurious design and its versatility. This chic, customisable accessory can be worn over your wrist, clipped onto a bag, or attached to your pram, providing stylish organisation on the go. The Carabiner Capsule’s longevity was a key highlight, with the judges agreeing that these pouches would be used well after the buggy is retired.
Lifestyle content creator Saff Michaelis noted, "I adore anything that makes parenting feel that little bit more chic and fashion forward and these customisable carabiners do just that." We couldn't agree more.
Customise your own Carabiner Capsule >
SILVER: Carabiner Capsule (Voted Best Innovative Product Design for Parents)
The Carabiner Capsule has also been recognised with a Silver award for Best Innovative Product Design for Parents. This accessory, which made history as the first parenting accessory to grace the runway at New York Fashion Week, combines luxurious design with practical features and accessibility.
As co-host of @lessonsfromourmothers podcast, Isabella Branson, perfectly summarised: "Excellently thought through, beautifully designed and very high quality. A really smart option and high fashion accessory."
These awards are a celebration of our commitment to quality, innovation, and design. Thank you to the judges for their recognition and to our incredible community for your continued support. We can't wait to see what the future holds.
