Expecting a new arrival, or transitioning from baby to toddler? We’ve reviewed the most popular baby bags and trends for 2022.
Now more than ever we are leaning towards hands-free bags and accessories designed to make parenting life easier, and at first (and second) glance don’t look like typical baby bags. It's parenting, but make it fashion.
This year we'll be seeing even more luxurious leather convertible backpacks that don't look like baby bags, along with unisex designs for Dads and kids. Now we're able to step back out into the world we're prioritising easy access to our essentials with hands-free accessories and organisational pieces.
1. Luxe convertible backpacks
Parents more than ever aren’t compromising on style. Luxury convertible baby bags that double as work bags are the must-have piece.
Our most popular convertible backpack is the Ari; a four-way and one of our largest capacity designs. Wear it however it suits you: as a tote, backpack, satchel or attached to the pram.
2. Hands-free accessories and cross-body bags
Now more than ever it's important to be hands-free and have easy access to your essentials. Versatile pieces that can hang from your wrist or pram with the click of a clip.
A statement key ring on a carabiner capsule is perfect to hang your keys, wallet and essentials on your wrist while you strap bub into the car seat.
Cross-body bags are a must-have for the important items you don't want to leave in your pram when chasing after a toddler, like your phone and hand sanitiser.
3. Unisex designs
While Dads love a day out with the kids, they don't always love wearing a designer leather handbag. Unisex designs offer all the features of a baby bag with the versatility of transferring seamlessly from one parent to the other. Our Athletica collection features a range of unisex, sustainable designs that transition to the ultimate gym or everyday tote once your little ones have grown.
4. On-the-go organisation
Now we're out and about more we need easy and organised access to our essentials. Accessories to hold not only baby items but our masks, antibacterial wipes and sanitisers have become the new must-have.
Our Trio of Pouches feature waterproof designs and three sizes. Keep your face mask in the small pouch, your antibacterial wipes and sanitiser in the medium and your baby's change of clothes in the large.
Don't forget to add Pram Straps so you can keep your bags off the floor and away from germs.
5. Stylish mini and me accessories
Gone are the days when your toddler (read: you) will be carrying around a cartoon-themed backpack. Tonal, unisex options that can be used and worn by both parents and kids alike will be the new normal. And we are here for it.
Alf Essentials is the first mini-and-me range that offers a curated variety of elevated everyday essentials - a lunch bag, a cooler bag, a mini backpack, a crossbody and a caddy, as well as a bottle cooler - in soft, unisex pastel colourways.