NYFW 2025
We're making history at New York Fashion Week - again!
This September, in a world-first, NYFW will feature a runway show completely dedicated to accessories. It's a testament to the versatility of our pieces and the evolution of Alf the Label into a home for truly luxury, everyday accessories.
This is a monumental moment for us and our friends at Gimme Store. It’s a celebration of the little luxuries that empower your everyday style and the belief that a perfectly crafted accessory can complete any look.
While the full collection makes its debut on the runway and becomes available to shop on September 16, you can bring home a few of our most-anticipated styles right now.
Shop the first arrivals, get a behind-the-scenes look at our history-making journey to the runway, and get ready for the full show that proves style is for every woman, in every chapter of her life.
THE ROAD TO NYFW
A World-First: We're Returning to NYFW
We're making history at NYFW, again. Alf the Label and Gimme Store are co-leading the world's first accessories-only runway show, celebrating the "little luxuries" that define personal style.
New York Fashion Week 2025
It’s official - Alf the Label is returning to New York Fashion Week in September 2025.
The NYFW 2023 Runway
A look back in time
Watch how we made history in 2023 as the first parenting brand to showcase on the NYFW runway.