At the heart of what we do and who we are here at Alf, is parenthood.
Whether you're celebrating the first or fiftieth, I hope all the father figures in your life have a wonderful weekend filled with love from near and afar.
I look forward to watching my children fuss over their Dad and Alf's General Manager, my husband Luke.
Luke always gets a sleep in, followed by a coffee made by the kids. They often want to make him pancakes for breakfast after he opens his gifts (including the cute/random items they have made at school). It's usually pretty low key - but a nice day to appreciate how much he does for us.
If you'd like some inspiration on how to celebrate, I spoke to my team who shared their Father's Day traditions.
What are your father's day traditions? Comment below and let us know.