In Conversation with Fallon Gregory

Alf the Label acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Alf the Label Fallon Gregory

We recently sat down with model Fallon Gregory for a much-needed catch up since we last saw her in 2020. Fallon is a model, mother and Indigenous activist who uses her platform on social media to provide education, insights, and awareness of First Nations people and push for change.

So much has changed since we worked with Fallon on the launch of our Alf Active range early last year. She spoke with us on what the last year has been for her, her traditions and identity as an Indigenous woman and mother, and what’s next for her.


You are a proud Bardi and Kija woman. We would love to know more about your people and your land. 

Both tribes are located in the Kimberley: one coastal in One Arm Point, and one inner desert in Warmun. Very different and unique landscapes, almost a contrast of each other. Both are small remote towns boasting only a couple hundred in population each. 

We’ve learned so much from your work on Instagram and know you are passionate about amplifying Indigenous voices and representation. You’ve become someone people turn to for inspiration and education. Who do you look to for inspiration for yourself? 

There are so many amazing Blak creatives on social media now, as opposed to when I started. There was a very small pool of us who were the first to step into the social media platform. 

The list is long but some of my recommended follows would be @barkaa__, @soju_gang, @ithinksheafreak, @kalkanichoolburra, @tarneeen, @dhadjowa_foundation, @iam_deadly_feliciafoxx, @blakbusinesswomxn, @gudhigudhi_, and @napangarti.

Alf the Label Fallon Gregory

Since we last caught up with you, what exciting things have happened for you and your family?

I’ve signed with an agency based in Sydney called Bella Management. Prior to that, I was independently managed, so it’s nice having that extra help now I’m getting more jobs, and larger ones at that. The kids and myself are flourishing and really coming into our own as a small family, even with Covid and the uncertainty it brings constantly looming in the shadows. 

The theme of this year’s NAIDOC Week is Heal Country. What does this mean to you? 

It means returning majority ownership back to Indigenous Australia so we can maintain and preserve our countries as we have for millennia. 

What’s next in 2021 for Fallon? What are you most excited about? 

A few bigger jobs and a great momentum building up with speaking and media appearances. I was initially nervous about jumping into these bigger opportunities with little to no experience as a pioneer, but it’s peace of mind to know it creates the pathway for more Indigenous Australians to dominate an industry we’re still underrepresented in.

Follow Fallon on Instagram at @fallon.gregory

We encourage our community to get involved with NAIDOC week. To find out how, visit

Alf the Label Fallon Gregory


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