Award-Winning
Luxury Baby Bags
Here at Alf, if there's one thing we know, it's baby bags.
Designed by parents, each nappy bag is designed to provide parents with both fashion and function, with the premium quality that will last through each stage of parenthood.
Our award-winning designs can all be worn multiple ways to suit you and your lifestyle.
Let our beautiful offering of baby bags give you a piece of everyday luxury.
The Alf Difference
All Alf pieces are thoughtfully designed to serve functionality as well as style. Bridging the gap between parenting accessories and ready to wear fashion.
Every Alf item is crafted from the highest quality materials and finishes to last the test of time.
Award-Winning Luxe Leather
Signature Ari
Convertible Backpack
Our #1 bestselling baby bag. Ari's award winning design is the perfect option for maximum storage and capacity.
An evolution of our multi-award-winning bag, Ari's timeless design with modern functionality features six-way-wear for work, parenting and travel.
Nylon
Ali
Convertible Carryall
The 5-in-1 carryall that adapts to every adventure.
This lightweight nylon bag reimagines the classic backpack, blending style and functionality for a design that effortlessly transitions from work to weekend, or play to parenting, and everything in between.
Luxe Leather
Ariel
Convertible Backpack
Meet Ariel, the 5-in-1 convertible leather midi backpack.
The convertible handbag is your versatile, mid-sized daily companion, designed to effortlessly adapt to your busy lifestyle, from work days to toddler outings, café catch-ups, or everyday adventures.
The Alf Story
Alf the Label was born from a love for uncompromising style and versatility.
In 2015, while pregnant with her first child, founder Sophie searched for a bag that reflected her identity as both a modern woman and a new mother. This quest for the perfect blend of fashion and practicality led to the creation of bags and accessories loved worldwide, designed to empower parents without compromising on their personal style.