In Focus: Alf Luxe Utility

Alf Luxe Utility is an extension of our Luxe collection, featuring elevated classics as well as fresh designs that are both modern and timeless.

Made from a high-quality A grade leather with custom brushed gold hardware, each hand made design can be worn multiple ways. Featuring ample compartments, they are the perfect blend of style and functionality.

Crafted to fit seamlessly into the lives of busy, fashion conscious parents, Alf Luxe Utility elevates the standard for upscale handbags and accessories.

Offering two new designs and two reworks of Alf classics, Luxe Utility was created with the working mother in mind. With exterior statement pockets crafted to fit your quick-access essentials, these pieces are designed to fit laptops, chargers and paperwork and can be transformed into a baby bag in moments.

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Luxe Stella Tote

The bag that started it all. Stella was Alf's first-ever piece, and this updated luxe version has taken the popular design to new heights.

A style beloved by owners everywhere, the Luxe Stella is a rework of our most popular bag. Outfitted with multiple compartments and pockets, it's designed to keep you organised wherever you go.⁠

Alf the Label Luxe Stella Tote All Black

Luxe Sophia Convertible Backpack
A new design, the Sophia converts four ways and features three internal interior pockets as well as two external utility pockets for additional organisation.

Use the included straps to convert the Sophia from a tote to a shoulder bag, a backpack or hang her on the pram using additional pram straps.

Masterfully crafted in top grain leather and brushed gold hardware, the Sophia serves as a baby bag or back to work bag flawlessly.

Alf the Label Luxe Sophia Backpack Tote All Black

Luxe Mabel
An Alf community favourite, The Mabel is your must-have handbag. The reworked luxe edition features upgraded brushed gold hardware, an included woven strap and external front utility pocket. ⁠

Double the compartments and double the organisation. Mabel features two separate places for your items and your child's essentials. ⁠

Alf the Label Luxe Mabel All Black

Alice Phone Crossbody

A new favourite grab-and-go crossbody. The Alice is the perfect petite size to hold your essentials including, your phone, wallet and keys.

The slimline design is ideal for everyday wear.

Alf the Label Alice Phone Crossbody Black

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