We've Been Shortlisted

I am so thrilled to announce that Alf the Label has once again been recognised for its outstanding design and innovation in the industry. We have been shortlisted for the UK Junior Designer Awards 2023 for the "Best Changing Bag", as well as the "Best Innovative Product" for Parents!

Junior Design Awards shortlisted best nappy bag most innovative parenting product Alf the Label

Ari has won gold as the best changing bag in 2020/21 and 2022, and to be shortlisted again for 2023 is so exciting. A new addition this year is our iconic Carabiner Capsule, nominated for Best Innovating Product Design for Parents.

I'm so honoured that my aim to revolutionise the market by making sure parents don't have to compromise on style when entering parenthood continues to be recognised around the world.

Best Changing Bag Design - Ari

Ari has been our most popular baby from the beginning, and thousands of mums around the world have fallen in love with her style, capacity and ability to worn multiple ways. 

The Ari changing bag is a coveted design that effortlessly blends style and practicality for parents seeking a versatile bag for baby and beyond. Designed for modern parents who value functionality and fashion, the sleek Ari convertible backpack is a parenting icon, with Alf making history as the first parenting brand at New York Fashion Week. With ample pockets, wipeable lining, and multiple wear options, the Ari is essential for parents who prioritise both style and convenience. This must-have bag takes parents well beyond their baby years and is the perfect investment for those who crave style and quality.

Available in a selection of colourways in our signature premium pebbled leather, we have also crafted a lite version of Ari available as a vegan leather backpack option.

Discover more about Ari >

Best Innovative Product Design (Parents) - Carabiner Capsule

The Carabiner Capsule has been deemed an iconic piece designed suit your changing style and needs. Its practicality and style make it a must-have accessory for parents on-the-go.

A true icon in the world of pram accessories, turning a practical item into a luxurious handbag. The customisable design allows you to create your own bespoke look with a gold carabiner and a range of luxe leather accessories, including pouches, wallets, key rings, sanitiser holders, and utility cases in various colours. Designed by you, for you, the Carabiner Capsule is perfect for those who want to seamlessly transition from a handbag to a pram-bag with the click of a clip. 

Customise your own Carabiner Capsule >

Together with my design team, I spend a lot of time comparing fabric samples, mock ups of bags, customer feedback, wear-testing and following the good, better and best theory.

 Is it good?

What can be better?

What is best?

This helps us decide on our product line, particularly when it comes to choosing sustainable and functional material, and leaving a smaller footprint in the world of fashion.

These award nominations, alongside our past wins and milestones (like our selection as the first parenting accessories brand invited to showcase at New York Fashion Week) continues to elevate Alf as a leader in the industry. We put so much thought into each and every piece, and being shortlisted for this award inspires us to keep creating and re-imagining what we can bring to life for you. We couldn't do any of this without your support.

Stay tuned for the announcement of the winners - and fingers crossed for us!

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