Our Mid-Year Sale started on Thursday June 12, 2025 at 12PM AEST (GMT +10) and ends on Monday June 23 at 12PM AEST (GMT +10).

Strictly for a limited time only, while stocks last.

Our sale ends on Monday June 23 at 12PM AEST (GMT +10), and is strictly while stocks last.

Our sale is storewide with over 100 styles on sale including our Ari convertible bags and iconic Carabiner Capsule pieces.

Sale excludes Gift Cards and items on Pre-Order.

Remember all pieces are strictly while stocks last and your favourite pieces may sell out quickly.

We are gifting a mystery gift on orders over $400 (after discounts are applied).

This will automatically be added to your cart, providing the qualifying order spend has been met (after discounts have been applied), and if the gift is still available and not sold out.

Please ensure the bonus gift is visible in your cart prior to checking out.

If the gift is not visible, please ensure the minimum spend has been met (after discounts are applied and excluding shipping), then refresh your cart. If the gift is still not showing, this means it has very likely sold out.

There are limited numbers of these gifts and are strictly while stocks last and these may sell out. Terms and conditions apply.

No, all applicable discounts will be added automatically.

We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning.

Remember, items placed in your cart aren't reserved until you complete your purchase and may sell out.

If you have your eye on a sold-out style you can view estimated back in stock dates here. To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our email list here or follow us on Instagram.

Unfortunately we are unable to cancel or make amendments to an order after it has been placed.

If your postal address needs amending we recommend contacting your postal carrier once you receive your shipping notification.

Items purchased during a sale are eligible for change of mind returns, unless the item is marked as "final sale". More information available here.

No. Any additional discount codes or bundles will not be valid during this time.

As a small boutique business, we are unable to refund the difference of a purchase made before the beginning of a sale. 

We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest joining our email list to be the first to know of any future sales.

The high volume of orders may require up to one week to dispatch from our warehouse in Sydney, Australia.

We suggested selecting Express Shipping to ensure a quicker delivery once your order has been dispatched.

To check expected delivery timeframes for your country, click here.

Our FAQs provides quick answers to common enquiries, including shipping, product and order updates, and how to care for your Alf.