Our Mid-Year Sale starts on Thursday June 12, 2025 at 12PM AEST (GMT +10) and ends on Monday June 23 at 12PM AEST (GMT +10).

Strictly for a limited time only, while stocks last.

AUSTRALIA Thursday June 12

SA Adelaide 11:30am
QLD Brisbane 12pm
ACT Canberra 12pm
NT Darwin 11:30am
TAS Hobart 12pm
VIC Melbourne 12pm
WA Perth 10am
NSW Sydney 12pm

INTERNATIONAL

USA Los Angeles 7pm | Jun 11
USA Houston 9pm | Jun 11
USA New York 10pm | Jun 11
USA Miami 10pm | Jun 11
CA Vancouver 7pm | Jun 11
CA Calgary 8pm | Jun 11
CA Toronto 10pm | Jun 11
UK London 3am | Jun 12
FR Paris 4am | Jun 12
DE Berlin 4am | Jun 12
UAE Dubai 6am | Jun 12
SG Singapore 10am | Jun 12
JP Tokyo 11am | Jun 12
NZ Auckland 2pm | Jun 12
NZ Wellington 2pm | Jun 12

For a quick and smooth checkout once the sale commences, we recommend setting up your customer account, including checking your email and postal addresses are correct.

Then browse through your favourite pieces and add them to your cart. Note, items in your cart aren't secured until you check out and not all colourways or styles will be included in the sale, so be sure to check the discount has applied to your desired piece(s) before completing your order.

Once the sale starts, refresh your cart to ensure the discounts are applied and act quickly to secure your dream limited edition pieces.

Note, due to both technical and location restraints we are unable to change or cancel orders once they are placed.

Our sale ends on Monday June 23 at 12PM AEST (GMT +10), and is strictly while stocks last.

Our sale is storewide with over 100 styles on sale including our Ari convertible bags and iconic Carabiner Capsule pieces.

Sale excludes Gift Cards and items on Pre-Order.

Remember all pieces are strictly while stocks last and your favourite pieces may sell out quickly.

No, all applicable discounts will be added automatically.

We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning.

Remember, items placed in your cart aren't reserved until you complete your purchase and may sell out.

If you have your eye on a sold-out style you can view estimated back in stock dates here. To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our email list here or follow us on Instagram.

Unfortunately we are unable to cancel or make amendments to an order after it has been placed.

If your postal address needs amending we recommend contacting your postal carrier once you receive your shipping notification.

Items purchased during a sale are eligible for change of mind returns, unless the item is marked as "final sale". More information available here.

No. Any additional discount codes or bundles will not be valid during this time.

As a small boutique business, we are unable to refund the difference of a purchase made before the beginning of a sale. 

We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest joining our email list to be the first to know of any future sales.

We are gifting an exclusive Slouched Crossbody bag in Chocolate on orders over $400 (after discounts are applied).

This will automatically be added to your cart, providing the qualifying order spend has been met (after discounts have been applied), and if the gift is still available and not sold out.

Please ensure the bonus gift is visible in your cart prior to checking out.

If the gift is not visible, please ensure the minimum spend has been met (after discounts are applied and excluding shipping), then refresh your cart. If the gift is still not showing, this means it has very likely sold out.

There are limited numbers of these gifts and are strictly while stocks last. These will sell out. Terms and conditions apply.

The high volume of orders may require up to one week to dispatch from our warehouse in Sydney, Australia.

We suggested selecting Express Shipping to ensure a quicker delivery once your order has been dispatched.

To check expected delivery timeframes for your country, click here.

Our FAQs provides quick answers to common enquiries, including shipping, product and order updates, and how to care for your Alf.