The World's Most Stylish Diaper Bags & Accessories



Carabiner Capsule

Our iconic, best-selling signature accessories collection, as seen at NYFW.

The Carabiner Capsule is the most luxurious handbag turned stroller attachment, designed to mix and match to suit your style and needs.

Customise your own with a carabiner and your choice of luxe leather accessories to create your own bespoke look.

The eyelets on the pieces can be used to hook and hang additional items and interlock the capsule together.

A truly unique product designed for you, by you.


Enter your discount code ALFUSA10 to receive 10% off your first order of $200 or more, for a limited time only.


Luxury Diaper Bags

Here at Alf, if there's one thing we know, it's bags.

Made by parents, each diaper bag and handbag is designed to provide parents with both fashion and function, with the premium quality that will last through each stage of parenthood and beyond.

Select from buttery soft premium leather bags, vegan leather backpacks, handbags or unisex totes that can be worn multiple ways to suit you.

Let our beautiful offering of baby bags give you a piece of everyday luxury.

As Seen At NYFW

Parenting style has been redefined, where fashion meets function.

Known around the world for our stylish and functional bags and accessories, Alf made history as the first parenting brand to ever showcase at NYFW.

With our bags being convertible multiple ways, every style ensures customised wear for any stage of life; from boardroom to baby, college to commuting.

Every Alf piece is crafted from the highest quality materials and finishes to last the test of time.

The alf story

Alf the Label was born out of a love for uncompromising style.

Founder Sophie was pregnant with her first child in 2015 when she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare. When she couldn't find one, she designed her own.

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