Meet Tommi-Rae


Tommi-Rae at Dress for Success Perth with her repurposed Ari Alf the Label Bag.

"I feel ready to start my new career." 

At Alf, we are passionate about supporting women returning to work. We proudly partner with Dress for Success to donate $1 from every sale. In addition, our Alf Exchange program repurposes pre-loved bags to support and empower women in finding employment and re-joining the workforce. 

Tommi-Rae went to Dress for Success Perth as she'd successfully secured a traineeship in the education sector with the State Government, but needed appropriate work clothes for her new role.

After her styling appointment, Tommi-Rae told the team at Dress for Success that she now felt more confident to start her traineeship.

A single parent to her two-year-old son, Tommi- Rae was delighted with her Alf the Label bag. She and her son left the Dress for Success Perth boutique with her new bag already in use on the back of the pram.

Community support enables Dress for Success to offer professional styling appointments, career workshops, and one-to-one job application and interview support, to grow the confidence, courage and job-readiness skills of vulnerable women.

"We are so grateful to Alf the Label for your loyal support. Not only have you supported us financially, but your Alf Exchange program means our clients - often raising children in difficult circumstances - can leave the boutique with a beautiful, functional bag that makes them feel fantastic."

Alf Exchange x Dress for Success

The Alf Exchange gives you the opportunity to exchange your pre-loved bags from any brand, including Alf (with RRP of $200+) and receive a discount up to $100 AUD to apply to your next beloved Alf.

This initiative is another pillar in our commitment to sustainability and giving back to our community. Pre-loved bags are be repurposed and donated to Dress for Success whose programs provide direct support and resources to Australian women re-entering the workforce.

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