Enjoy free shipping on orders over $150

Buy now, pay later with Afterpay & Klarna

Your cart

Your cart is empty

Need a little inspiration?

Most Popular
New Arrivals
Carabiner Capsule

Visual Storyteller (Videographer) | Full-Time

Alf the Label is a fast-growing luxury accessories brand, and our visual content carries a huge share of the load: it fuels our paid ads, our organic social presence and our EDM visuals, and it's how most people meet the brand for the first time. 

We're looking for a Visual Storyteller with real passion for video and a genuine eye for design. We care less about whether you've done this job before and more about whether you're obsessed with the craft: the kind of person who studies videography for fun, works through YouTube tutorials on their own time and is always chasing the next level up. If that's you, your storytelling instinct matters more to us than your resume. You understand what makes someone stop scrolling, and you think about composition, framing, rhythm and shot type as a matter of habit, not homework. 

This role is broader than videography. You'll be creating across organic social, paid social ads, EDM visuals and more, so a strong graphic design eye matters just as much as your camera skills. 

Location: Fremantle Head Office 

Reports To: Creative Marketing Lead 

Hours: Full Time, 37.5hrs per week, in-office role. 

Culture and Extraordinary Benefits: Access to Alf’s unique incentives program. 

THE ROLE 

As our Visual Storyteller, you'll be the creative and technical engine behind our video and visual output. Working alongside our Creative Marketing Lead, Marloes, and Founder, Sophie, you'll take shoots from concept through to a finished, on-brand asset, and you'll bring the same eye to the graphics and design work that surrounds it. 

Expect a genuine mix. Some of the work is quick and lo-fi, made to move fast for social and ads. Some of it is a real opportunity to show our products in elevated, considered ways. Either way, the volume is high, which means fast feedback loops and plenty of room to sharpen your storytelling as you go. 

 DETAILED RESPONSIBILITIES 

Video creation and storytelling 

  • Short and long-form video: own production for Meta ads, Instagram Reels, TikTok, and EDM and website visuals. 

  • Camera work: shoot using our current in-house kit (office camera and DJI). Comfort with lighting is a bonus, not a requirement. If you're self-motivated, we're confident you'll figure it out, and how far we push the kit will depend on you. 

  • Editing: cut and finish content in Premiere Pro, the Adobe Suite, CapCut and Canva. 

  • Storytelling and shot composition: find the angle, the pacing and the moment that hooks someone in. Look past the obvious shot and think about what actually communicates product utility, leather craftsmanship and brand feel. 

Graphic design and creative for social and EDM 

  • Design across formats: build social tiles, ad creative, EDM visuals and video overlays using the Adobe Suite and Canva. 

  • An eye for design: bring a genuine feel for typography, negative space and hierarchy to everything you make, video or static. 

Behind-the-scenes and founder storytelling 

  • Founder voice: work directly with the Founder to capture raw, authentic 'Founder Voice' content, translating design decisions and studio life into visual stories. 

  • Studio and campaign behind-the-scenes: capture footage during shoots and Fremantle studio rituals, holding a good visual standard even in candid moments. 

Ad naming and Meta Ads uploads 

  • Naming conventions: name and tag every ad asset according to our naming convention, consistently and without shortcuts. This is what makes our ad analysis possible, so it needs to be right every time, not most of the time. 

  • Meta Ads platform uploads: upload finished creative to Meta Ads yourself, matching each asset to the right campaign and ad set. 

  • No prior experience needed: we'll teach you the convention and the platform. What we can't teach is attention to detail. If small, repetitive admin steps are the kind of thing you naturally get right without being reminded, this part of the role will suit you. 

Shoot management and asset organisation 

  • Production ownership: take full responsibility for shoot prep, gear maintenance, shot lists and execution on studio and location shoot days. 

  • Digital asset management: keep a gold-standard media library through rigorous file naming, tagging, raw archive management and backup protocols. 

  • Social deployment support: partner with the marketing pod to format, tag and deliver final video exports to each platform's specifications (9:16, 4:5, 16:9). 

ABOUT YOU 

  • Genuinely passionate: you're the kind of person who's already obsessed with video, teaching yourself through tutorials, practice and constant iteration. That drive matters more to us than years on the job. 

  • Strong storytelling instinct: you know how to hook someone in the first second, and you think naturally about composition, framing, rhythm and shot types. 

  • A real eye for design: confident with layout, colour and typography, and comfortable across the Adobe Suite and Canva. 

  • Photography skills are a bonus, not a requirement. 

  • Organised and self-driven: you can prep for a shoot, create and own your own shot list, and manage production end to end without needing to be told what's next. 

  • High sense of responsibility: you can plan your own workload and hold yourself to a high bar. 

  • Sharp attention to detail: you catch the small things others miss, from a mistimed cut to a mismatched shot list to a typo in a file name. Naming conventions and Meta Ads uploads depend on this, so getting it right every time needs to be second nature. 

THE OPPORTUNITY 

This is a chance to produce a high volume of creative work across every channel we touch, ads, organic social and EDM, and to keep learning what works as you go. If you want a role where you can build real storytelling skill fast, with genuine room to experiment and grow within an in-house brand environment, this is it. 

CULTURE & BENEFITS 

At Alf the Label, we believe a high-performing brand is built by people who feel good living their lives. We offer a career that fits around your individuality, your health and your life outside the office. 

As part of our Perth-based team, you'll have access to: 

  • The Inclusive Calendar (flexible public holidays): work WA statutory public holidays if you choose, and bank those days as flexible leave for personal or cultural celebrations instead. 

  • The Wellness & Vitality stipend: a $100 monthly credit toward your health, fitness or wellness. 

  • Alf Ambassador handbag allowance: one free Core Collection bag every year, a 50% family discount, and a 'Birthday Bag' of your choice after 12 months. 

  • Bowie-approved paw-ternity leave: two days of WFH leave when you bring home a new puppy or kitten. 

  • Birthday leave and Life Admin mornings: a paid day off for your birthday, plus one Life Admin morning per quarter, starting at 11:00 am. 

  • The Founder's Library growth fund: a $500 annual Growth Grant for courses, seminars or technical skill development. 

  • Excellence rewards and team rituals: regular team rituals and discretionary 'Surprise & Delight' rewards for high achievement. 

HOW TO APPLY

Send your cover letter and CV to hello@alfthelabel.com.au and complete our 'culture and fit' questionnaire. 

;