Frequently Asked Questions

Your Bag

We know how important it is to keep your hands free for things that matter, which is why almost all of Alf the Label's nappy bags can be converted multiple ways. From totes transforming to backpacks, shoulder or crossbody bags, or handbags to pram bags.

For information on how to attached your backpack straps, pram strops or crossbody strap, click here.

Take a further look inside your new Alf bag and view the special features and tips on how to convert your straps.

Watch our bag tours here >

All Alf pieces are made using the highest quality materials. Our luxe leather bags and accessories are crafted in premium full grain pebbled leather. When cared for correctly, leather is a durable material that ages beautifully.

For information on how to care for your Alf bag, alongside cleaning, scratch and care tips, click here.

We would love to hear what you think about your new Alf, so we can continue to create stylish and practical pieces for parents worldwide.

Shipping & Returns

Please refer to our Returns Policy to check the eligibility of your item/s for return by clicking here.

All returns need to be initiated within 30 days of receiving your initial order, once your return is approved you are required to send it back to us within 7 days of receiving your return authorisation number. This may vary for orders outside of Australia. 


Alf the Label orders are processed and shipped from our Sydney warehouse within 48 hours via Australia Post or DHL Express. Our warehouse operates on weekdays. 

Please note: during peak selling periods, there may be delays in dispatch & delivery.

Further information including delivery areas, International orders, and time frames, are available here.

General Information

You're invited to join our Facebook Community to be among the first to know about new releases, join live events with our CEO and Creative Director Sophie, obtain exclusive offers and early access, and provide your opinions to help shape future Alf designs and colourways.

You'll also find Alf the Label on InstagramFacebookTikTokYouTubeLinkedIn and Pinterest.

View our current policies, including returns and sale pieces,here.

The Alf Story

Alf the Label was born out of a love for uncompromising style.

We offer luxury baby bags, work totes and parenting accessories, providing effortless style and essential practicality for parenthood and beyond.

Our products are designed to transition women from adulthood to motherhood without compromising style for functionality.

Parenthood is different for everyone. Style looks different to everyone. Alf is made for everyone.