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Alf the Label

Delivering beautifully designed, functional bags and accessories, blending effortless style with everyday practicality.

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Alf the Label is based in the Western Australian town of Fremantle, known as Walyalup in Nyoongar language and to the Whadjuk people of the Nyoongar Nation. We recognise the First Nations people as the traditional owners of the land in which we work, and pay our respects to Elders past, present and future.

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