Our Labor Day Sale starts Wednesday 2nd of September 2026 at 5pm PDT (California).

Strictly for a limited time only, while stocks last.

LOCAL START TIMES:

Pacific (LA, Seattle) 5:00pm

Mountain (Denver) 6:00pm

Central (Chicago, Dallas) 7:00pm

Eastern (New York, Miami) 8:00pm

Alaska 4:00pm

Hawaii 2:00pm

Please note, this sale promotion is only available to our customers based in the USA.

Please join our email list to be the first to hear about future sales and promotions in your region.

For a quick and smooth checkout once the sale commences, we recommend setting up your customer account, including checking your email and postal addresses are correct.   

Then browse through your favourite pieces and add them to your cart. Note, items in your cart aren't secured until you complete checkout.  

Once the sale starts, refresh your cart to ensure the discounts are live and act quickly to secure your dream pieces. 

Note, due to both technical and location restraints we are unable to change or cancel orders once they are placed. 

Our Labor Day Sale will offer 20-60% off sitewide. 

The only items excluded from the sale are the Teresa Tote in Espresso, New Arrivals & Gift Cards.

Remember all pieces are strictly while stocks last and many popular pieces are expected to sell out quickly. 

No, all applicable discounts will be added automatically, unless specified otherwise.

The Alf Labor Day Sale is our annual sale event for our customers located in the USA only. We do run sale events for different regions throughout the year so every part of the Alf community gets their moment.

Keep an eye on our channels for news on future sale events coming soon.

Unfortunately we are unable to cancel or make amendments to an order after it has been placed. We recommending using the 'See What Fits' feature on our product pages to help you make the perfect selection.

If your postal address needs updating we recommend contacting your postal carrier once you receive your shipping notification.

Items purchased during the sale are eligible for change of mind returns, unless marked as Final Sale.

Final Sale items are not eligible for return.

Items purchased as part of a Bundle or Gift Set cannot be returned individually and must be returned together.

We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning.

Remember, items placed in your cart aren't reserved until you complete your purchase and may sell out.

If you have your eye on a sold-out style you can view estimated back in stock dates here. To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our email list here or follow us on Instagram.

No additional discounts or coupon codes will be valid during this time.

As a small boutique business, we are unable to refund the difference of a purchase made before the beginning of a sale. 

We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest joining our email list to be the first to know of any future sales.

During high volume dale periods orders may require up to one week to dispatch, and your order may be delivered in multiple shipments from one of two of our global fulfilment centres.

To check expected delivery timeframes for your country, click here.   

Our  FAQs  provides quick answers to common enquiries, including shipping, product and order updates, and how to care for your Alf.