The World's Best Parenting Accessories
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Luxury Baby Bags
Here at Alf, if there's one thing we know, it's baby bags.
Made by parents, each nappy bag is designed to provide parents with both fashion and function, with the premium quality that will last through each stage of parenthood.
Select from premium leather bags, vegan leather backpacks, handbags or unisex totes that can be worn multiple ways to suit you.
Let our beautiful offering of baby bags give you a piece of everyday luxury.
SAVE 10% OFF YOUR FIRST ORDER
Enter your discount code ALFAUS10 to receive 10% off your first order of $200 or more, for a limited time only.
As Seen At NYFW
Parenting style has been redefined, where fashion meets function.
Known around the world for our stylish and functional bags and accessories, Alf made history as the first parenting brand to ever showcase at NYFW.
With our bags being convertible multiple ways, every style ensures customised wear for any stage of life; from boardroom to baby, college to commuting.
Every Alf piece is crafted from the highest quality materials and finishes to last the test of time.
The alf story
Alf the Label was born out of a love for uncompromising style.
Founder Sophie was pregnant with her first child in 2015 when she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare. When she couldn't find one, she designed her own.