At Alf the Label, I started with a focus on stylish solutions for motherhood, but over time I realised style isn't confined to one stage of life. It’s for every woman navigating the beautiful complexity of modern life.
Today, I design bags to support every stage of a woman’s journey. Whether you're a new mum, or your little ones have grown. An aunty, partner, or a wonderful female figure in someone’s life, Alf is made to accompany you through it all.
Looking to show the female figures in your life how much they mean to you? Here are my top picks for Mother’s Day this year.
Sophie, Founder of Alf the Label x
Everyday essentials
For new Mums:
For motherhood, and everything in between:
Looking for more? We've curated our most-popular luxe pieces into gift sets that will be loved for years to come.
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