customer love
Sharon, December 2020My daughter just loves the new Helena bag, very versatile and stylish ❤️
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Anonymous, December 2020I bought the Ari bag. The bag is gorgeous, has many practical compartments... Alf = amazing quality. I love my bag. Thank you!
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giving back
alf x i=change
We have partnered with i=change to donate $1 from every sale, to a life-saving charity and you choose where it goes. When you shop with us you can select one of three charities who directly support women and children in need.
specially designed
epic bags for mumlife
Each product has been designed by a mama of two, to make your mumlife easier.
ethically produced
supporting slow fashion
Alf the Label is a slow fashion brand, committed to producing in small batch quantities using ethically sourced materials and processes.