The Helena - 4 Way Backpack: All Navy Gloss

Oh hey Helena!

Looking for the most glamorous, convertible backpack baby bag around? Stop looking babes, you have found her. Introducing The Helena - 4 Way Backpack: All Navy Gloss

Helena is made from high-quality top-grain pebbled leather, with our new crinkle glossed-leather feature panel on the top flap. This incredibly stylish bag is bound to be our new best-seller with her luxe take on a traditional backpack shape.

The Navy Helena is a brand NEW, highly requested colourway for Alf. It is luxurious, glamorous, timeless and practical to boot!

This bag is perfect to stash everything you need for quick trips with your little one, with plenty of room for all the essential baby bits, OR to fill to the brim with your laptop, documents and diary for #girlboss work or study life. She can be worn four ways, as a shoulder bag, crossbody, backpack or hanging from your pram with her matching pram straps.

The brand spanking new Helena also features our custom light gold alloy Alf printed hardware, including zips to expand the gusset, increasing the opening of the bag for easy access. As well as custom peach spot Alf printed water-resistant lining on the inside of the bag.

The Helena convertible backpack has eight pockets (including two elasticated) to fit all your bits and bobs, a dummy/key clip, 3x D rings on the back to convert to a backpack, and two D rings either side for pram straps or carrying as a handbag. She comes with two straps, one of which can be lengthened if you’d prefer to carry her as a tote or crossbody. And of course, no Alf baby bag would be complete without a matching padded, wet-proof change mat.

The Helena is so luxurious that there will be many that don’t use her as a baby bag – the possibilities are endless! Work bag, uni bag, school bag (hello teachers!), laptop bag, she is so lush you won’t want to put her down!

  •   Matching padded Alf changing mat
  •   Two elasticised bottle pockets
  •   Custom Alf embossed light gold alloy tassel caps and zip heads
  •   Two zips to expand the gusset
  •   Internal clip for keys / dummy / toys
  •   Smartphone pocket
  •   Two additional large internal zip pockets
  •   One large external zip pocket
  •   Smooth metal zips and metal feet
  •   Two detachable and adjustable straps (these can be used as the backpack straps, then just extend one to use as a long strap)
  •   D-rings to attach crossbody strap, backpack straps or pram clips (sold separately)
  •   Custom Alf peach coloured wipe clean lining


H 35cm x W 31cm x D 18cm

She weighs approx 1600g when she's empty