shop for change



Here at Alf we are passionate about giving back to our community. So, through our partnership with i=Change we are giving you the power to decide where our donation goes. As we offer products primarily for mums, we are incredibly passionate about giving back to charities who directly support women and children in need. 

Every time you buy something from us, you will be taken to a screen during the checkout process where you can select where a $1 donation from your sale  goes. Shopping with purpose.

Back in June 2019 we went out to our Alf #mummunity asking who you would like us to support - and thanks to your hundreds of answers, we selected three charities. 

ALf the Label Charity i=Change Foodbank

feed Aussies in crisis
Alf the Label Charity i=Change
support a child recovering from abuse 

Alf the Label Charity i=Change
protect a woman 

Who are i=Change?
i=Change is an Australian run 
organisation who facilitate 100% of our donations to carefully selected projects with a focus on empowerment for women and girls.   

So what does that mean for you? You shop as usual and checkout as normal on our site. Then, the i=Change platform appears and you can choose where our donation goes! The best part? You can track your impact live! How easy is that?!

Previous i=Change partnerships

support bushfire recovery : Foodbank 

bring joy to sick kids : Starlight Foundation 

empowering young mums : Bump 

protect children : Child Wise 


Outside our partnership with i=Change, we also worked directly with Foodbank during the fires that devastated Australia late 2019 and kept burning into 2020.  We set up our warehouse as an official drop off point for Foodbank donations. We then did a call out for donations through our social media and were totally blown away by the generosity of our community - you!  We collected a staggering 1,617 kg of donations for the families and volunteers effected by the bush fires. 

In 2017/18 financial year we donated more than $3000 to Bears of Hope and in the 2018/19 financial year we donated $7861 to PANDA. 

Alf the Label i=Change Charity