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Do you want to become part of the Alf family and get a hefty discount on some pretty Alf gear?


  • A 30% discount on an Alf product.
  • A free set of pram straps and wipes case - if required.
  • A free Everything Bag;
  • Free standard Australian shipping;
  • A personalised free shipping code to give to your followers (AU only); 
  • 10% discount on a future Alf purchase;
  • Exposure and promotion of your Instagram profile on the @alf_thelabel Instagram; and
  • A warm and fuzzy feeling knowing you have some of  the prettiest and most functional gear out there. Bonus happy feels will come from friends and family stroking and cooing over both your baby and your Alf. 


You need to:

  1. have at least 3,000 genuine engaged followers on Instagram, Facebook or your blog.
  2. have a public profile.
  3. be able to send us content for use on IGTV. Post an image to your feed and/or Insta story of you enjoying your Alf item four times over a two month period:
    • First photo must be posted on social media within 7 days of receiving your item/s
    • Must use @alf_thelabel in the caption when sharing on your social media pages
    • Must tag @alf_thelabel and use #alfthelabel in your hashtags on your Instagram posts
    • We would appreciate if you could provide an honest review about your items on our website product page and on Google reviews.
    • Include the link of the product page or the link of home page of your blog.
    • Image background must be free from clutter, either plain or visually striking background e.g. street, wall etc. Or we love flatlays!
    • Images must be clear and with good natural lighting.
  1. must follow @alf_thelabel on Instagram and actively promote the brand.
  2. give Alf the Label full permission to use your images on social media, in advertising, on or in editorial publications.

Please note: Our collabs are open worldwide, however Alf the Label is not responsible for any international taxes or duties that apply to the import of goods to your country. You are responsible for these charges. There are no refunds for change of mind available on Alf items purchased under the this program.


If you agree to the above and are keen to join the Alf family please email us at with:

1. Your Instagram handle and details of blogs or other social media accounts you intend to post to.

2. Your contact details - email, phone and mailing address.

3. Mention any other brands you have worked for as a brand rep, please attach photos if possible.

5. Have you purchased from us before? If so, what?

Thanks for the love! Please understand we receive a very high number of applications for our collabs - and cannot take on everyone. Should you be selected we'll get in touch within two weeks of your submission to discuss the details.