Brand Rep Program

~ We are not taking on new brand reps at the moment - sign up to our mailing list to hear when the next opportunities become available ~

Do you want to become part of the Alf family and get a hefty discount on an Alf bag?

We are looking for hip baby Mummas to participate in our Brand Rep Program! If you are keen to participate and meet the below criteria we would love to hear from you!


  • A 30% discount on an Alf bag (style and colour at Alf the Label’s discretion);
  • A free set of pram straps;
  • Free standard Australian shipping;
  • A personalised free shipping code to give 5 followers, friends and family (AU reps only); 
  • Discounts on future Alf purchases;
  • Exposure and promotion of your Instagram profile on the @alf_thelabel Instagram; and
  • A warm and fuzzy feeling knowing you have one of the prettiest and most functional baby bags out there. Bonus happy feels will come from friends and family stroking and cooing over both your baby and your bag.


You must:

  1. have at least 1,000 genuine followers on Instagram, Facebook or your blog .
  2. have well composed and edited images on your social media accounts
  3. be able to post at least one image or Insta story of you enjoying your Alf bag, per week for 8 weeks:
    • First photo must be posted on social media within 7 days of receiving your item/s
    • Must use @alf_thelabel in the caption when sharing on your social media pages
    • Must tag @alf_thelabel and use #alfthelabel in your hashtags on your Instagram posts
    • Include the link of the product page or the link of home page of on your blog.
    • Image background must be free from clutter, either plain or visually striking background e.g. street, wall etc.
    • Images must be clear and with good natural lighting.
  1. be able to provide us with at least two images per week via email in high resolution – at least 1MB per image (note images must be from a different shoot each week).
  2. must follow @alf_thelabel on Instagram and actively promote the brand in a positive nature.
  3. give Alf the Label full permission to use your images on social media, on, online or in editorial publications.

Please note: Our Brand Rep Program is open to Mummas worldwide, however Alf the Label is not responsible for any international taxes or duties that apply to the import of goods to your country. The Brand Rep is responsible for these charges. There are no refunds available on bags purchased under the brand rep program.

If you agree to the above and are keen to join the Alf family please fill out the form below. Ensure you include your contact details as well as your Instagram handle and details of any other social media accounts you intend to post to. By clicking send on the form below you agree to the above requirements and terms and conditions.

Thanks for the love! Should you be selected we'll get in touch within a week of your submission to discuss the details.