the helena - 4 way backpack: all tan gloss

Regular price $399.00
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Tax included. Shipping calculated at checkout.

Only 94 items in stock!

Helena is the most glamorous, convertible backpack around. She is perfect to stash everything you need for trips out with your little one, with plenty of room for all the essential baby bits, OR to fill to the brim with your laptop, documents and diary for #girlboss work or study life. She can be worn four ways, as a handbag, crossbody, backpack or hanging from your pram with her matching pram straps (sold separately).


  • High-quality full-grain tan pebbled leather, with matching crinkle glossed leather front flap
  • Two large internal zip pockets and two elasticised pockets
  • Custom Alf light gold alloy hardware
  • Custom Alf peach coloured wipe clean lining
  • H 35cm x W 31cm x D 18 (CM)
  • Weight: 1600g approximately (when empty)

Comes with:

  • Matching padded Alf change mat with waterproof lining
  • Internal clip for keys/dummy/toys
  • Two detachable and adjustable straps (use together for backpack straps, or adjust one to use as a shoulder strap)
  • Luxe custom Alf dust bag
  • Bonus happy feels for having the prettiest mama gear around

Alf bags are made from natural leather, so sometimes need a little love. Check out the Care for Alf page for all the deets on how to keep your bag looking beautiful. 

We know you are going to love your new Alf bag - but we understand sometimes mamas change their mind. Visit our returns policy page here for more information.

Orders are posted out from our Sydney warehouse Monday to Friday via Australia Post.  W.A orders are processed out of our Head Office in Fremantle. We will try our best to process all orders within 48 hours of receiving payment and order confirmation.

During peak selling periods there can often be delays in dispatch orders (its damn nuts during an Alf sale), but we will do our very best to have your order packed and posted as soon as humanly possible! 

Please Note: If you have an enquiry about the whereabouts of your order and have already received a tracking number, please contact Australia Post direct for an update. 

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giving back

alf x i=change

We have partnered with i=change to donate $1 from every sale, to a life-saving charity and you choose where it goes. When you shop with us you can select one of three charities who directly support women and children in need.

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specially designed

epic bags for mumlife

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ethically produced

supporting slow fashion

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