Bundle and Save
Customise your own bundle of bestselling pieces and save. Perfect for baby shower gifting or to add to your registry.
For information regarding bundle returns, refer to our policy page.
Designed with first time parents in mind, this bundle allows you to customise a collection of luxury essentials.
Includes: a large bag + pram straps + an Alf accessory.
Choose from a range of grab-and-go bags to keep your hands free during this busy time.
Includes: a small bag + Otis Caddy or Car Organiser + Alf Essentials piece.
Designed with parents of multiples in mind, this bundle offers maximum storage and organisation.
Includes: a large bag + a Henry or Otis pram caddy + pram straps.
Our statement accessories collection. Mix and match premium leather accessories and gold hardware to create a signature look.
Select between the Gold Carabiner or Petite Gold Carabiner + leather accessories.
The alf story
Alf the Label was born out of a love for uncompromising style.
Founder Sophie was pregnant with her first child in 2015, she searched for a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare.
