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Alf Active


The Maud - 4-Way Duffle Backpack: Golden Peach $289.00
The Maud - 4-Way Duffle Backpack: Golden Peach $289.00
The Maud - 4-Way Duffle Backpack: Shadow $289.00
The Maud - 4-Way Duffle Backpack: Shadow $289.00
The Gladys - 3-Way Backpack: Golden Peach $259.00
The Gladys - 3-Way Backpack: Golden Peach $259.00
The Gladys - 3-Way Backpack: Shadow $259.00
The Gladys - 3-Way Backpack: Shadow $259.00
The Frankie Crossbody Pram Caddy: Golden Peach $119.00
The Frankie Crossbody Pram Caddy: Golden Peach $119.00
The Frankie Crossbody Pram Caddy: Shadow $119.00
The Frankie Crossbody Pram Caddy: Shadow $119.00
The Little Lou Running Bag: Golden Peach $79.00
The Little Lou Running Bag: Golden Peach $79.00
The Little Lou Running Bag: Shadow $79.00
The Little Lou Running Bag: Shadow $79.00
Alf Active Bangin' Bag Strap: Shadow $52.00
Alf Active Bangin' Bag Strap: Shadow $52.00
Alf Active Bangin' Bag Strap: Peach $52.00
Alf Active Bangin' Bag Strap: Peach $52.00
Alf Active Pram Straps: Shadow $16.50
Alf Active Pram Straps: Shadow $16.50
Alf Active Pram Straps: Golden Peach $16.50
Alf Active Pram Straps: Golden Peach $16.50
The Alf Everything Bag - Gingham Spot $25.00
The Alf Everything Bag - Gingham Spot $25.00

At Alf the Label we believe just because you’re a mama you shouldn’t have to do a few things

  1. Compromise on style just because you are a mum. No dowdy-ness around here.
  2. Carry a nappy bag (baby bag) or even a gym bag which is basically a giant bucket. You gotta have dem pockets boo!
  3. Be totes embarrassed to hang your bag from your pram. Heck no!
  4. Have your hands full of baby stuff when you could stash it in one of our Alf Active urban baby bag lovelies: Maud and Frankie

Alf Active is the baby bag collection for busy mamas, you need a sexy as hell baby bag to throw-and-go, the one you use on the daily to head to the park, beach, gym, Pilates… a bag that is cute enough to use when you’re getting sweaty AND use as a handbag/baby bag when you want to throw on jeans and a cute top and head to lunch with your baes.

Our active range of baby bags are made of durable nylon, with pockets and trim in ostrich stamped genuine leather with high-quality metal alloy hardware, and are available in a range of colours like shadow (charcoal and black) and golden peach (taupe, charcoal, and peach) and in a bunch of sizes to suit. They really are the perfect bags for your daily mumlife.

The Maud is the urban street style baby bag you need right NOW. You can wear her four ways: As a duffle, backpack, as a tote with the cutesy handles or even as a pram bag, with our (optional) matching Alf Active pram straps. Maud is perfect for the gym, park days, pool/beach visits, school drop off, the zoo… pretty much errywhere.

The Frankie Crossbody Caddy is a fun, edgy, street style crossbody bag, which converts to a pram caddy… urrr say whhhaaatt!? You can wear The Frankie Crossbody three ways: as a crossbody bag (duh), as a belt bag or as a pram caddy/pram organiser with our (optional) matching Alf Active pram straps.  

Get some Alf Active in your life, I mean it's Alf, but athleisure.