In Focus: Alf Essentials

Alf Essentials is the first mini-and-me range that is not only unisex, but designed to be worn by both parents and children.

The Essentials collection offers a curated variety of elevated everyday essentials - a lunch bag, a cooler bag, a mini backpack, a crossbody and a caddy, as well as a bottle cooler - in soft, unisex pastel colourways.

The Alf Essentials collection can be taken from family picnics to the school playground, offering the signature Alf functionality that can be enjoyed by the whole family.

Thoughtfully designed so you can twin with your littlest loves while staying stylish when you inevitably end up carrying their things.
Mini Backpack
With no unicorns, fairies or dinosaurs in sight, this bag can double as a stylish adult mini backpack. Perfect for your little one's daycare or prep days.
Available in Blue Haze and Clay.
A great grab-and-go bag, it fits your phone, wallet, keys and small essentials. Perfect for toddlers, teens and parents alike.
Available in Blue Haze and Clay.
Alf the Label Mini Crossbody
Lunch Satchel
Make bringing lunch from home look good. The satchel fits a Yumbox lunchbox as well and snacks and a drink. Perfect for the whole family to share.
Available in Blue Haze and Clay.
Alf the Label Lunch Satchel
Large Cooler
Large enough to stack three Yumbox lunchboxes or a meal for the whole family in one easy-to-carry cooler. It also makes the perfect place for baby bottles, breastfeeding or formula supplies.
Alf the Label Large Cooler Clay
Otis Caddy
A rework of an Alf community favourite. The Otis Caddy can fit four newborn or two toddler size nappies and wipes, the largest iPhone plus the included Alf changing mat, easily. Perfect for quick runs to the parent's room.
An insulated bottle cooler designed to carry breast milk, formula or a drink bottle. It fits two baby bottles or a 600ml water bottle with ease.
Alf the Label Bottle Cooler Clay
Trio Pouches
Three waterproof pouches in various sizes to store wet bathers, clothes, or keep valuables sand-free at the beach.
The Utility Trio Pouches Blue Haze
A parenting necessity for car rides, the Car Organiser is designed to neatly store your children's items in an easy-to-use, stylish solution.

It fits a large iPad, bottles, pencils, toys or snacks to seamlessly hang behind the car seat. Pack it up and take it with you to use once you reach your destination. 
Alf the Label Car Organiser Black

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