I can't decide which Alf bag is right for me??!!! Haaaaaallllp!

We get you mamas, all of the Alf bags are bloody brill and it’s so hard to decide on which one to get! So here at Alf HQ we’ve put together a handy dandy buying guide for all of our baby bags.


The original and our biggest baby bag, Stella is best for full-time mums with a newborn (cos they need A LOT of stuff y’all). She’s got oodles of room for all the baby bits, plus the kitchen sink….kidding, but you may be able to fit that in too. Let us know if you try! If you want to check out just how much you can cram in, head over to our YouTube channel and check out the bag tour: The Stella Bag Tour


Our 3-way convertible backpack, which means it totally easy to go handsfree, so she is FAB for mums with more than one, especially a baby + active toddler. Slightly smaller than the Stella inside but she will defs still fit all your essentials and is your go-to grab and go! Not to be outdone by her older sis, Ari has her own YouTube bag tour too. Find it here: The Ari Bag Tour



Muriel is a bit of a pocket rocket, and more suited for mamas with toddlers and older children. You can still fit some bits and bobs + all your stuff, AND she looks like a super cool handbag when you’re sans kidlets. Muriel is also a 3-way convertible backpack so she’s versatile AF. And you guessed it, she has a fancy bag tour too: The Muriel Bag Tour


Little Ottie is super spesh because he can be used ALONGSIDE Stella or Ari, or by himself. He fits nappies, wipes, a change mat – everything you need on the go! He’s fabbo for active mums or running mums too as he can be hung from the pram, fully stocked for when you need him. No tour just yet, BUT you can check him out here: The Little Ottie Caddy

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